SB Brand-Led Culture Change Program
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who are focused on delivering positive results for businesses, consumers, the planet, and society. Mainstage speakers will present the latest leadership skills and capabilities, case studies of reinventing business models at scale, and inspiration to transform your relationship with customers, suppliers, investors, employees, and communities. Breakout sessions will be led by subject-matter experts who will help you to understand regeneration on a deep level and walk away prepared to drive regenerative innovation at your organization. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
- Breakout (1)
- Presentation (18)
- Panel Discussion (5)
Wednesday 4th June
Track: Culture-Changing Communications
Explore proven communication and storytelling strategies that inspire and enable real-world progress toward a better future. see more
Welcome to SB Brands for Good: Catalyzing Culture Change Day 2
Welcome to SB Brands for Good: Catalyzing Culture Change Day 2, where we will highlight Culture-Changing Communications. see more
Featured Speakers
Greenwashing vs Greenhushing: Why communicating about sustainability is more important than ever – and how to thread the needle so it drives brand preference.
Communicating sustainability is an increasingly complex challenge. This session will highlight both critical data points to understand what consumers expect and need from brands, and the communications strategies and campaigns that drive... see more
Featured Speakers
When Purpose Backfires: Crisis-Proofing Your Brand for the Values-Driven Female Consumer
Today’s consumers are more politically engaged than ever, and their spending habits reflect that. In the wake of increasing anti-DEI sentiment and policy rollbacks, many consumers—especially those who oppose these changes—are deliberately... see more
Featured Speakers
Leveraging the Power of Consumer Insights in Future-Forward Design
This session examines how brands can spark culture change by making sustainable choices the most desirable and relevant to consumers. Through the lens of IDEO’s human-centered design approach, it will spotlight themes... see more
