Shampaigne Graves
Shampaigne Graves, a women's consumer expert, started as the CEO of a $20 startup. Through empathy-forward community building, She worked with 200 women-centered businesses challenged with reaching women customers online. That very experience led to developing the WCR4™ method. A innovative market research method which analyzes emotional and social nuances in women's purchasing decisions. Speaking and Training globally, Shampaigne helps organizations transform research, marketing, and sales into enduring loyalty.
Sessions
Track: Culture-Changing Communications
Today’s consumers are more politically engaged than ever, and their spending habits reflect that. In the wake of increasing anti-DEI sentiment and policy rollbacks, many consumers—especially those who oppose these changes—are deliberately... see more
