Shampaigne Graves is a dynamic speaker, trainer, and thought leader specializing in female consumer behavior. With just $20 and a vision, she built a business by strategically understanding and leveraging women's buying habits. Now, as an industry advocate and educator, she helps brands decode the emotional, social, and economic drivers behind women's purchasing decisions. A certified IPC Practitioner Candidate and ICF Professional Certified Coach, Shampaigne combines cutting-edge consumer research with real-world marketing strategies. She has been featured as a speaker with Innovation Women and is an active member of Women in Research. Her proprietary four-step method examines the emotional triggers of decision-making, gender-specific socialization, expanded demographic insights, and legacy consumer investment habits.