SB Brand-Led Culture Change Program
With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Ballroom A (6)
- Ballroom B (6)
- Ballroom C (6)
- Ballroom D (6)
- Ballroom E (2)
- Directors Row 2, 3 & 4 (1)
- Foyer (7)
- Gallery (3)
Wednesday 8th May
Track: Strategies and Tactics for Driving Behavior Change at Scale
This session will showcase a diverse range of major brands and sustainability-focused SMEs successfully using AI and landing sustainability marketing campaigns that are driving both sustainability and business performance. Not only will... see more
Moderator
Featured Speakers
Track: Culture Changing Communications
“We can’t afford any unforced errors this [election] year, so we’re playing it safe.” “It’s a hostage situation - with a small but intense minority holding America’s brands hostage.”
These types of... see more
Moderator
Featured Speakers
Track: Unpacking Consumer Trends
The range of possibilities around customization and personalization of messaging–in many kinds of consumer-facing communications, including on packaging–has increased substantially in recent years. Find out what that means for the future of... see more
Moderator
Featured Speakers
Thursday 9th May
Track: Strategies and Tactics for Driving Behavior Change at Scale
From reusable containers, to recommerce, to upcycled products, learn how leading brands are innovating and scaling circular models to attract new fans and earn customer loyalty, all while eliminating waste. Attendees can... see more
Featured Speakers
Track: Unpacking Consumer Trends
This interactive workshop uses a fascinating combination of foundational market research, curiosity and creativity. Attendees will be led through research insights and reframing exercises to create more holistic avatar profiles. The focus... see more
Featured Speakers
Track: Culture Changing Communications
Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making... see more
Moderator
Featured Speakers
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Friday 10th May
Track: Culture Changing Communications
In an interactive game, attendees will step into the shoes of decision-makers asked to find paths to reducing plastic leakage into oceans by 80% by 2040. Expect to navigate policy options, consider... see more
Featured Speakers
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Track: Unpacking Consumer Trends
Set against a backdrop of a consequential U.S. presidential election, the role of business in shaping the future is crucial. Companies, however, often wrestle with how to engage on social justice and... see more
Moderator
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This panel will focus on best practices around intentionally setting up and elevating new generations of diverse entrepreneurs, executives and leaders. Speakers will discuss how to make progress on this topic both... see more
Moderator
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Featured Speakers
