Suzanne Shelton
Senior Partner
ERM Shelton
The company polls Americans on an ongoing basis to understand their drivers and obstacles to adopting more sustainable or energy efficient products and behaviors and uses those insights to help some of the nation’s leading brands define and leverage their sustainability and energy efficiency stories to gain a market advantage. Shelton’s clients include Georgia Pacific, Grainger, Kohler, Johnson & Johnson, Steelcase, Ameren, BASF and Consumers Energy.
Sessions
PRESENTATION
Track: Culture-Changing Communications
Does advertising inform culture, or does culture influence marketing? The answer is: both. Understanding how brands can deliver what consumers want requires a special touch when it comes to sustainability. This session... see more
