Suzanne Shelton
Suzanne Shelton is Senior Partner at ERM Shelton. The company polls Americans on an ongoing basis to understand their drivers and obstacles to adopting more sustainable or energy efficient products and behaviors and uses those insights to help some of the nation’s leading brands define and leverage their sustainability and energy efficiency stories to gain a market advantage. Shelton’s clients include Georgia Pacific, Grainger, Kohler, Johnson & Johnson, Steelcase, Ameren, BASF and Consumers Energy.
Sessions
Track: Culture-Changing Communications
Communicating sustainability is an increasingly complex challenge. This session will highlight both critical data points to understand what consumers expect and need from brands, and the communications strategies and campaigns that drive... see more
