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Ana Fitzgibbons

Ana Fitzgibbons

Alcohol in Society Director, Diageo North America

Ana Fitzgibbons is the Alcohol in Society Director of Diageo North America, a global leader in beverage alcohol. In her current role, she leads the company’s programs and partnerships across the U.S. and Canada to promote responsible drinking and address alcohol-related harm, such as binge drinking, underage drinking, and impaired driving. Ana is a member of the Board of Directors for and the Responsible Hospitality Institute. Previously, Ana has served in several corporate relations roles at Diageo across the North America and Latin America regions. Prior to joining Diageo in 2015, she has worked in various industries, including higher education, destination marketing, and media as a corporate relations and marketing professional. She holds an undergraduate degree in public relations from Florida International University and a master’s degree in Corporate and Political Communications from the University of Navarra, and several certificates from IESE Business School. A native of Venezuela, she is fully bilingual in Spanish and English.

Track: Culture Changing Communications

This session will examine case studies of collaboration delivering tangible positive impact while also driving virtuous cycles of behavioral shifts–among customers, innovation partners, suppliers, vendors, and local communities–as a notable secondary wave... see more

Wednesday 8th May
2:00 PM - 4:00 PM

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