What does it take to build a regenerative supply chain that’s traceable, verified, and delivering real outcomes from farm to consumer? In this session, you’ll hear directly from a regenerative farmer, a pioneering brand, and a leading retailer who are working together to source regeneratively with integrity. Together with Regenified, they’ll explore how identity-preserved sourcing models are being implemented today, how verification supports both environmental and business goals, and what it means to build trust through the entire value chain. From nutrient density to shelf activation, this is a conversation about moving beyond pilots and into scalable, impactful models that work for brands, retailers, and farmers alike.