Today’s consumers expect not only superior performance and quality, but also a superior usage experience and a proposition that is more sustainable – without trade-offs. How can we raise the bar on our brands’ superiority to better serve our consumers’ evolving needs? This insight-packed keynote will focus on how P&G is leveraging sustainability and inclusive design as amplifiers of superiority, striving to make all peoples’ lives better in small but meaningful ways, at the same time enabling them to reduce their environmental impact. Get inspired on how sustainability and inclusive design can accelerate innovation – transforming the user experience and creating value.