John Moore


Creative Director



Named one of GQ’s 2014 Menswear Designers of The Year in 2014, John Moore is as multifaceted as the projects he’s worked on. As a Creative Director and Designer, Moore has been building brands, telling stories and designing experiences for more than two decades in various industries including the creation of Hollister for Abercrombie & Fitch.  Most recently, Moore co-founded sustainable menswear brand Outerknown with 11-time world surfing champion Kelly Slater, where he leads the design and marketing efforts for this sustainable lifestyle brand.  Moore has dedicated himself and his design team to responsible innovation such as the Outerknown + ECONYL collaboration, which transforms fishing nets (and other nylon waste) into regenerated nylon textiles. To kick off 2017, Moore founded Group Efforts, a multi-disciplinary design studio to drive innovation in design, communication and brand building!  Selected as a Fellow for the inaugural Levi Strauss & Co. “Collaboratory” in 2016, the program invites a small group within the apparel industry to come together to collaborate on environmental solutions for their organizations.

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