Sustainable Brands® is the largest peer community of global business leaders committed to brand value creation through sustainability-led innovation. The community was founded on the conviction that unleashing the best of human ingenuity and innovation can change the shape of business and, with it, the world. Ten years later, we are celebrating our progress as a community of action, dedicated to delivering on the solutions needed to drive us into the next economy.
The emergence of today’s pressing social and environmental challenges is stirring global business and brand leaders to drive positive and real change. SB’17 Detroit marks the launch of a global initiative to discover how redefined societal aspirations are transforming the way brands deliver value for their customers. Over 2,000 brand leaders will unite in Detroit for a collective conversation about how businesses can position themselves for success against the backdrop of changing societal needs.
Brands are uniquely positioned to align business and society on the path to a flourishing future. SB events enable participants to experience a shift in thinking that results in new ways of doing business to drive economic success.
Sustainable Brands® sparks and enables transformational leadership at the personal, organizational and economic systems level, supporting reflection, ideation and action by creating and curating an optimal environment for discovering the tools and partners necessary to create new kinds of shared value. We bring the full system into the room, convening a community of courageous optimists willing to challenge personal assumptions and disrupt the status quo.
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