Please join us in thanking our valued SB’17 Detroit sponsors and partners. Without their support, SB’17 would not be possible. Please take a moment to explore the innovative work these organizations are initiating both within their own organizations and through partnership, innovation and service with others.


Lead Sponsors

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Anchor Host: Good Mobility Pavilion

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility.

Dow Chemical

Anchor Host: Good Chemistry Pavilion

Dow combines the power of science and technology to passionately innovate what is essential to human progress. Dow drives innovations that help address many of the world’s most challenging problems including the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow’s integrated, market-driven, industry-leading portfolio delivers a broad range of technology-based products and solutions to customers in approximately 180 countries.


MUFI CRC Co-Collaborator & 

Lounge Sponsor: Good Cities Pavilion

At BASF, we create chemistry – and have been doing so for 150 years. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation we enable our customers in nearly every industry to meet the current and future needs of our changing world.


Sustainable Brands Strategic Partner

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Anchor Host: RILA Good Retail Pavilion

RILA is the trade association of the world’s largest and most innovative retail companies, with more than 200 retailers, product manufacturers and service suppliers, and more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad among its membership.



The ERB Institute is a portal to business sustainability across the University of Michigan. We help companies find solutions to their sustainability challenges through collaborative research, cutting-edge executive education, and industry convenings.


Principal Sponsors

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Citizen Group is an award-winning, full-service agency dedicated to building ‘citizen brands.’ The San Francisco based team brings together expertise in strategy, branding, advertising, advocacy, media, and technology to bring to life purpose-driven campaigns, media initiatives, and community activations that inspire, inform, and invite audiences to participate.


Opening Night Welcome Reception Sponsor

As the leading nutrition, health and wellness company, we are committed to enhancing people’s lives, everywhere, every day. We strive to make our brands tastier and healthier choices that help consumers care for themselves and their families, thus earning their trust and recommendations to others. Delivering on this commitment enables us to create long-term sustainable value for our consumers and customers, for our communities, for our shareholders and for our employees.


Premier Sponsors

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Since opening our first store in 1962, Target has invested in the health and sustainability of our communities. In the 1970s, we sponsored the first Earth Day celebration and developed our first recycling program. Today, we continue to integrate sustainable practices across our business with an eye on using our resources responsibly and maintaining the health of our communities.


Anchor Host: Good Logistics Pavilion

UPS is a global leader in logistics, offering a range of solutions including transporting packages and freight; facilitating global trade, and deploying advanced technology to more efficiently manage the world of business. UPS is committed to operating more sustainably – for customers, the environment and the communities we serve around the world.


Anchor Host: Good Packaging Pavilion

Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence and long-term thinking. We are putting these principles, our scale and our inventive culture to work on sustainability and protecting our environment. For more information, visit www.amazon.com/sustainability.


Anchor Host: Good Homes Pavilion

At P&G, we’re committed to being a good corporate citizen. Being a good corporate citizen means helping reduce both our own internal footprint and the footprint of our consumers. We use our innovative strength to create brands that help consumers make more sustainable choices and know that protecting the earth is both a responsibility and a business opportunity. We offer products that require no trade-offs between performance, value and sustainability.


Major Sponsors

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Lounge sponsor: Good Retail Pavilion

Savers is a purpose-driven thrift retailer with a 60-year history of offering quality used clothing and household goods to local communities. Reuse is our reason for being. Over last decade, we have diverted more than 6.5 billion pounds of reusable items from landfills. Visit savers.com/impact to learn more.

Shaw Industries


Shaw Industries Group, Inc. supplies carpet, hardwood, laminate, resilient, tile and stone flooring products and synthetic turf to residential and commercial markets worldwide. We are a wholly owned subsidiary of Berkshire Hathaway, Inc. with approximately 20,000 associates worldwide. Shaw is headquartered in Dalton, Georgia, with salespeople and/or offices located throughout the US as well as Australia, Brazil, Canada, Chile, China, India, Mexico, Singapore, United Arab Emirates and the United Kingdom.


Lounge sponsor: Good Materials Pavilion

Braskem is the largest producer of thermoplastic resins in the Americas, the world’s leading biopolymers producer – manufacturing green polyethylene from sugarcane ethanol –, and the largest producer of polypropylene in the United States. Being the pioneer in the development of polyethylene made from sugar cane ethanol, a 100% renewable raw material, Braskem is committed to sustainability through innovation.


Lounge sponsor: Good Mobility Pavilion

More so than ever, GM is a purpose-driven company. Part of who we are and why we are here is to serve our customers and improve the communities where we live and work. Our core values put the customer at the center of everything we do, while holding ourselves accountable to the highest standards of excellence. We recognize that our success depends on both internal and external relationships that bring diverse thinking and a collaborative approach to our business.


Lounge sponsor: Good Food Pavilion

DanoneWave was formed following the acquisition of WhiteWave Foods by Danone, bringing together two purpose-driven, health-focused and high-growth companies. DanoneWave’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages, create economic and social value and nurture natural ecosystems through sustainable agriculture. For more information about DanoneWave, please visit Danone.com.

Vinyl Business and Sustainability Council


The Vinyl Institute represents the leading manufacturers of vinyl, vinyl chloride monomer, vinyl additives and modifiers in the US. The self-funded Vinyl Business and Sustainability Council, currently managed by the Vinyl Institute, serves as the industry-wide collaboration platform focused on sustainable development across the vinyl value chain.


Lounge sponsor: Good Travel Pavilion

United Airlines and United Express operate more than 4,500 flights a day to 339 airports across five continents. At United, we are committed to sustainability and believe that the actions we take today shape our path towards a more sustainable future. We aim to minimize the environmental impacts associated with our operations and are continuously looking for ways to reduce our carbon footprint in the air, on the ground and at our facilities.



We depend on natural resources and a healthy environment to keep our business running smoothly. Fuel, water and metals are essential for us to fly, and our industry relies on having beautiful, natural, preserved destinations for our customers to visit. Our business has an impact on the environment – there’s no doubt about it. The question is, how are we going to reduce that impact without grounding the fleet? Learn more at jetblue.com/green.


Quantis offers comprehensive, high impact solutions for organizations that are socially responsible, environmentally accountable, and understand the stakes at hand. With a team of dedicated analysts and with expertise ranging from life cycle assessment studies to consulting and business software, Quantis helps today’s and tomorrow’s sustainability leaders walk the talk.


Thailand Sustainable Development Foundation (TSDF) was established on 25th July 2014 with an objective to promote development that provides for balance and sustainability in the economy, society, environment, and culture, especially the application of “The Philosophy of Sufficiency Economy” both in local and international context. TSDF implements its activities via Thailand Sustainable Development Institute (TSDI).


Trucost, part of S&P Dow Jones Indices

Trucost assesses and prices risks relating to climate change, natural resource constraints and broader ESG factors. Companies and financial institutions use Trucost intelligence to understand exposure to ESG factors, inform resilience and identify the transformative solutions of tomorrow. For more information, visit www.trucost.com.

Wrangler    Timberland

Co-Anchor Hosts: Good Apparel Pavilion

Join Wrangler® and Timberland® as they explore and address the impacts of cotton, leather, and rubber, primary material inputs for their products. Learn about how sustainable agricultural practices can restore the vitality of soils, farming communities, and supply chains. Lend your voice to engaging discussions about scalable innovations and solutions.

Boy Scouts of America

U.S. Farmers Ranchers Alliance

U.S. Farmers & Ranchers Alliance® (USFRA®) consists of more than 100 farmer and rancher led organizations and agricultural partners, working to engage in dialogue with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers’ efforts to increase confidence and trust in today’s agriculture. Learn more at www.fooddialogues.com.


Supporting Sponsors

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SB’17 Detroit Official Carbon Offset Partner

NatureBank specializes in advisory, technology and impact project investment services that create value and enhance sustainable commodities and ecological assets while managing climate change risk and maximizing long-term investment in nature. We provide our customers with a multidisciplinary approach to manage risk, enhance asset performance and secure commercial returns while improving livelihoods and sustainability.

South Pole Group

Renewable Energy Partner

South Pole Group is a leading provider of climate solutions with a focus on renewable energy. We help public and private actors develop actionable policies and strategies. Our expertise covers climate change-related topics, including forests & land use, water, sustainable cities & buildings, and renewable energy & energy efficiency.

CVS Health

SB’17 Detroit Livestream Sponsor

At CVS Health, our purpose is helping people on their path to better health. Our corporate social responsibility strategy, Prescription for a Better World, focuses on three key pillars: building healthy communities, protecting the planet and creating economic opportunities. We see each of these areas not only as essential ingredients for a better world, but areas we can help support by leveraging our scale, expertise and innovative spirit of our company.

NSF International


Don’t just say it, prove it! Third-party validation of product claims and certifications lend credibility and build consumer confidence. NSF International writes standards, tests and certifies products for the commercial and consumer goods marketplace to minimize adverse health effects, validate quality and protect people and the environment. Live Safer® www.nsf.org


SB’17 Detroit SB Innovation Open Co-Sponsor

At Whirlpool Corporation, we are passionate about improving consumers’ quality of life while minimizing our environmental impact. We’ve reduced our water and energy use globally, cut emissions and waste at our manufacturing facilities, and designed resource-efficient products without compromising performance — which we believe are the right things to do.



The Forest Stewardship Council helps consumers and companies identify and purchase products from responsibly managed forests. FSC conserves wildlife habitat, protects clean water and respects the rights of Native people and local communities on 170 million acres of forestland in the US and Canada. For more information visit onesimpleaction.fsc.org.

Buckhorn Inc


Buckhorn, a Myers Industries, Inc. company, is a leading provider of reusable plastic packaging systems, helping customers in the food, beverage and manufacturing industries improve supply chain performance and reduce material handling costs. Focused on customer-driven innovation, Buckhorn offers unique packaging products that solve problems for the world’s best brands.


SB’17 Detroit Livestream Sponsor

BillerudKorsnäs is a global leader in packaging materials and solutions with revenues of approximately $2.3B. BillerudKorsnäs focuses on three areas of sustainability: increased customer value, our contribution to a bio-based society, and taking responsibility for our entire value chain. Our goal is to continually strive for a sustainable future.


At DuPont, we’re creating sustainable, innovative, market-driven solutions to some of the world’s greatest challenges. The world needs plentiful, healthier food, renewably sourced materials, ample energy and better infrastructure and transportation. We are poised to deliver and through technologies such as DuPont Sorona, continue to progress in achieving our 2020 Sustainability Goals.

Cone Communications

Cone Communications is a public relations and marketing agency that is Always Making a Difference for business, brands and society. With a unique combination of corporate responsibility, consumer brand and integrated marketing expertise, our people deliver emotional storytelling and business value for every client.


2017 SB Innovation Open Technology Provider

YouNoodle is a technology platform that connects large enterprises to the most disruptive startups in their space. This is typically done by running competitions and challenges, and analyzing our global startup data flow. Over the past 5 years, we have built over 500 innovation programs globally for corporations, governments, universities, foundations & accelerators connecting them with over 100,000 startups.



At PwC, our purpose – to build trust in society and solve important problems – articulates what we do to deliver value and results through our products and services. This transcends the bottom line and is critical to engaging our people to positively impact our clients, stakeholders, and each other.


Founded in 1873, Kohler Co. is one of America’s oldest and largest privately held companies and employs more than 34,000 associates. Kohler has a long history of supporting water efficiency and sustainability and is a leading producer of water-saving plumbing products, earning eight consecutive awards from the EPA WaterSense® program.


Meijer is a Grand Rapids, Mich.-based retailer that operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.


Exclusive Technology Sponsor

Dell Inc., a part of Dell Technologies, provides customers of all sizes – including 98 percent of the Fortune 500 – with a broad, innovative portfolio from edge to core to cloud. Dell Inc. comprises Dell client as well as Dell EMC infrastructure offerings that enable organizations to modernize, automate and transform their data center while providing today’s workforce and consumers what they need to securely connect, produce, and collaborate from anywhere at any time.

C Fresh


The Campbell Fresh division brings fresher, refrigerated products to the perimeter of grocery stores nationwide. C-Fresh is comprised of Bolthouse Farms, Garden Fresh Gourmet, and a robust portfolio of products across categories. For more, visit bolthouse.com and gardenfreshgourmet.com, and join our community on Facebook and Twitter.

Rivanna Designs

SB Innovation Open Award Provider

Rivanna breathes new life into recognition programs and events by offering planet-friendly alternatives to traditional trophies and plaques. A Certified B Corp named “Best for the World” in 2016, Rivanna designs distinctive, American-made products to celebrate excellence, enhance brands, and communicate commitment to planet and community. 100% women-owned. Rivannadesigns.com.



Rolland is a leading North American fine paper and security paper manufacturer focused on quality, performance and innovation. Our customers choose our products because of our proven track record as an environmental leader in the pulp and paper industry. All Rolland’s production is manufactured to the highest environmental standards and has the smallest environmental footprint in the North America. Our products are made using renewable energy, primarily biogas, and our recycled fiber are deinked without chlorine. For more information, please visit www.rollandinc.com.



FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, as well as the SRT performance vehicle designation. The company also distributes Alfa Romeo vehicles and Mopar products.



Materials Recovery for the Future (MRFF) is working on curbside recycling for the new generation of light weight packaging. Every member of the packaging value chain – brands, manufacturers, packaging companies, retailers, communities – has a role to play in creating circularity. GET INVOLVED!



Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.



Dopper is a Dutch B-Corp working to reduce waste from single-use plastic bottles. Dopper’s award winning water bottle design is slim, lightweight, and doubles as a cup. The bottle itself is Cradle-to-Cradle Certified, 100% recyclable, and the shipping/manufacturing processes are offset with carbon credits.



The National Hockey League (NHL®) is the premier professional ice hockey league in North America. Founded 100 years ago, it consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries, vying for the most cherished and historic trophy in sports – the Stanley Cup®.


Premier Affiliate Partner

The Nature Conservancy

The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Nature Conservancy addresses the most pressing conservation threats at the largest scale with the mission to conserve the lands and waters on which all life depends.


Harris Insights & Analytics, is one of the world’s leading public opinion, market research and strategy firms known widely for The Harris Poll®. Harris Insights & Analytics combines broad sector expertise with award-winning research design in corporate reputation, brand management and marketing strategy to improve business performance.


Premier Media Partner

The Huffington Post

The Huffington Post is a Pulitzer Prize-winning source of breaking news, video, features, and entertainment, as well as a highly engaged global community for opinion and conversation. The platform has 100,000 contributors and has editions across Europe as well as Japan, Maghreb, Germany, Brazil, South Korea, Greece, India, Australia, the Arab world, Mexico, and South Africa.


Major Affiliate Partners

Savii Group

Savii Group helps companies grow profits, fund purpose, and tell their story by bringing buy-side intelligence to the negotiating table in order capture 10% – 30% expense savings. We help marry purpose and profits while using VR and 4k cinematic tools to bring our client’s stories of how they are using their business as a force for good to life.

Hemmings House

Hemmings House Pictures is an award winning film production company that specializes in using a set of tools for positive social change-making. Founded by Greg Hemmings almost a decade ago, Hemmings House and its creative production teams have produced a broad scope of world-class, impactful media. This includes television series, film & photo documentaries and commercial & social impact films in over 30 countries around the world.

Wharton-led, Penn-wide, Initiative for Global Environmental Leadership

The Wharton-led, Penn-wide, Initiative for Global Environmental Leadership (IGEL), promotes knowledge for business sustainability through world-class research, transformative teaching and constructive dialogue between top alumni, academic, corporate, government, and non-government organizations. IGEL is the business sustainability hub at Wharton.

Effie Awards

Effie Worldwide stands for effectiveness in marketing communications. The Effie Awards recognize any and all forms of marketing communication that contribute to a brand’s success.Run in collaboration with the World Economic Forum, the Positive Change Effies reward and celebrate the brands and non-profits that are promoting the greater good through marketing communications.


Major Media Partners

Innovation & Tech Today

Innovation & Tech Today is a national quarterly publication in print and digital format offering unique insight into all things science, tech, and business. With topics that range from business innovations, connected tech, VR, and gaming to sustainability and STEM education, every issue keeps the reader in the know for a full three months across all sectors of innovation. Wherever technology and innovation meet, Innovation & Tech Today is there.


GOOD is a global media brand and social impact company with a collective mission to help people and organizations be forces for good. Through award-winning media and creative partnerships, GOOD connects deeply and authentically with this generation’s desire for purpose.


Upworthy is a mission-driven media company that has become one of the leading voices for social good in the world. Founded in 2012, Upworthy is one of the fastest-growing media companies in the U.S. It creates original and branded stories that evoke empathy, change the way people see the world and inspire audiences to share.


Activation Hub Exhibitors

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Dow Chemical






NSF International


G2 Revolution

The Recycling Partnership

Altenex, an Edison Energy Company


Buckhorn Inc


LevelTen Energy





Element Markets

Almond Board of California




SCS Global Services



Materials Research Society

Green Standards



REC Solar

Vital Metrics Group

Harvest Time International

Rise Against Hunger


Erb Institute









Natural Captial Partners


Boy Scouts of America










Special K

Morning Star



C Fresh








The Nature Conservancy

Impact Recylers

Innate Motion

Detroit Denim


Phoenix Energy


Affiliate Partners





Common Impact

Forum for the Future

Sustainable Packaging Coalition





North Coast Strategies

National Capital Coalition

Arizona State University

Sustainability Consortium


Net Impact

Kind Snacks




B Lab


Boxed Water





599 Labs


Visit Vancouver

Lot 40

DTE Energy


Media Partners



CSR Wire

Green Money


Real Leaders

Conscious Company Media

Scientific American

Media Planet

News Deeply



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