Sustainable Brands '17 Detroit

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Program
Expo
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Attendees
Sponsors
UPCOMING EVENTS

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WHEN May 22-25, 2017

WHERE Detroit, MI Cobo Convention Center

Looking to drive better business results? Sustainable Brands is home to the premier global community of brand leaders who are tapping environmental and social purpose to drive innovation and deliver new business and brand value.

2,000+
Attendees

300+
Expert Speakers

100+
Sponsors & Partners

1
Inspiring City

Thanks to our sponsors and partners:

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Redefining the Good LifeDiscover how shifting consumer demands around the world are changing the 21st century economy. Benefit from NEW, fresh-from-the-field RESEARCH and CASE STUDIES to help you deliver positive social impact while strengthening your brand's performance.

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These are only a few that joined us this year:

Learn from Today's Change Agents 300 thought leaders shared practical insights and examples to help you secure your brand's success in a volatile world.

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Event Updates:

Competition & Service The lack of mobility is the biggest roadblock to opportunity and basic human rights. Whether it is access to a job, education, medical care, or quality food, mobility is vital to realizing opportunities, lifting people out of poverty, and helping solving the climate crisis. Solving access through mobility – on a global scale – is…

Raising the Bar for Detroit’s Youth Last year, I delivered the closing remarks at SB'16 San Diego, as the flagship conference had announced that after ten years in San Diego, they were moving to Detroit for SB'17 Detroit. Then, I advised the Sustainable Brands community, “don't just fly in … dig in” to find enduring ways to contribute to Detroit’s ongoing…

Redefining the Good Life Starts at Home Procter & Gamble understands consumer behavior. The company that was founded in 1837 has impacted our everyday lives in a way few companies have – from our bathrooms to our laundry rooms to our nurseries, and a few rooms in between. P&G’s consumer products span 10 different categories: Baby, Feminine, Family, Fabric, Home, Hair, Skin…

Sustainable Event Management: Moving Beyond the Number of Recycling Bins There was a time when rating an event on its sustainability efforts was based on the number of trash bins that were put out. One receptacle for all trash: bad. Two for regular and recyclables: good. Three to include all of the above and composting: excellent. Nowadays, that’s just the beginning. For its upcoming SB’17…

Good Mobility? Ford Motor Company is in the Driver’s Seat When the Ford Motor Company was founded on June 16, 1903, the world population was 80,632,000. Drivers had nothing but time and open dirt roads to explore their new Ford Model A. Their biggest challenge back then was sharing the road with those pesky, antiquated horses. That was more than a century ago. Today, the…

General Motors Taking Multiple Routes Toward Good Mobility General Motors knows a thing or two about being a disruptive force. Prior to 1938, cars were simply practical contraptions in the form of horseless carriages. That changed when GM’s Harley Earl turned the industry on its head, shaping the evolution of the car from a utilitarian machine to a work of art. His creation…

It’s All About The Good Life – And a Great Way to Do Business Neighbor, Farmer, Friend, Partner, Collaborator, Helper, Mentor, Supporter, Worker – these words describe the people who make up Cabot Creamery’s farmer owners. Our farm families own the co-operative and employees and farmers alike, embrace doing business with a greater goal than simply selling dairy products. The Cabot family works together because we know that the…

Growing Roots for the Good Life I am thrilled to be participating as a speaker at Sustainable Brands '17 Detroit this year! I will be sharing the stage with two amazing panelists on May 23rd: Tyson Gersh, Co-Founder & President, The Michigan Urban Farming Initiative, as well as Atlanta McIlwraith, Senior Manager of Community Engagement, Timberland. Together, we will be discussing “Urban Gardens…

Why Crying at Work Isn’t Necessarily a Bad Thing Charles Antis, CEO of Antis Roofing & Waterproofing, thinks he’s wacky. “Helping others is in my DNA, I don’t know why.” Guess what? Deep down, you’re as wacky as Charles (unless you’re an extreme sociopath). Because a solitary human in the wild is pathetic, evolution has ensured serving others is hardwired into our genetics. Unlike…

Are your brands green? Your corporate meetings should be too! People are social animals. We want to meet and build communities. Hence the success of many meetings, events and conferences. This May, a fabulous cross-industry and international gathering will be organized by Sustainable Brands '17 Detroit. Many international companies and innovative thinkers will come together to ask and discuss how to ‘Redefine the Good Life’.…

How nature can help us redefine the good life Thanks to biomimicry, it doesn’t have to be a daunting task In nature, the ultimate success for any organism is the protection of the future generation of that species. To achieve that success, the organism must create conditions for a “good life”by taking care of its place. Nature is generous and provides resources for the…

Designing for More Circular Systems Outside the context of environmental concepts or business lingo, the word “sustainable” can be defined as able to be used without being completely used up or destroyed at a certain rate or level. In the context of the world we live in, today’s largely linear systems of consumption and production are far from it. Continuing…

Getting CEO Commitment — Why is it so hard? One of the things we are going to have to do if we are to create sustainable brands and a sustainable future is to help CEO’s and C suite leaders re-define what the good life means to them. How do we help CEO’s make forging sustainability and social good a central part of their definition…

The Good Life is Square For me, The Good Life is square. Not square as in lame (ha) or rigidly conventional (zzzz). But square as in allowing for those who have paid their debts to society to move forward free and unencumbered… you know, in a sustainable way. In the name of all things square, I am thrilled to be…

Redesigning the Fashion Industry In order to appreciate the enormity of opportunities to be made within the $2.5 trillion fashion industry, it’s important to understand a few key facts. First, it is estimated that the global apparel industry touches at least 150 million lives everyday, with 80% of the supply chain workers made up of women. Additionally, the industry…

Can Menial Be Meaningful? “You can’t help me. I manage mostly wait staff who only work for the paycheck.” Ron, the owner of several restaurants, tells me this upon hearing that I help companies expand the societal impact of jobs, a practice called job purposing. Ron believes some jobs - like nursing - promote societal good, and others -…

Transparency Tools and the Data Revolution in Certification One of the things most interesting about the evolution of sustainability certification today is the effect that data is having on company perceptions and expectations around trust. The currency of sustainability standards and certification is trust. If that coffee or cocoa or seafood has a credible label on it, you trust that it’s – at the…

Top 12 Must-See Sessions at SB’17 Detroit Discover 12 hand-picked can’t miss SB'17 Detroit sessions, featuring some of the most exciting and timely developments from the field. Sessions include the reveal of real research data that delivers insights into consumers’ view of the good life and brands’ roles in delivering it, tools to calculate the ROI of any sustainability initiative, case studies…

12 Trillion Reasons To Be A Better Brand The 17 Sustainable Development Goals (SDGs) define a world that promises a flourishing future for human civilization on spaceship Earth. Some companies already embrace the SDGs as their aspirational environmental and social goals. Other companies hesitate, in case attaining some or all the goals’ 169 associated targets by 2030 would be at the expense of…

How Consumption Became a Nightmare and How to Take it Back Consumption has become a massively complicated issue that many aspiring and conscious consumers grapple with on a regular basis. Many consumers are perplexed by the amount of information that they have to review before purchasing or consuming an item that settles with their conscience. We weigh a variety of factors before purchasing, including chemical composition,…

Detroit's Cobo Convention Center SB'17 Detroit was held at Cobo Convention Center, conveniently located in downtown Detroit's dynamic civic center and overlooking the beautiful Detroit River, with views of neighboring Windsor, Canada.

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