Sustainable Brands is the largest peer community of global business leaders committed to brand value creation through sustainability-led innovation.

Attend SB’17 Detroit with your peers and gain insight from global thought leaders who are conducting ground-breaking research and analysis as a first step toward better understanding the multi-dimensional aspects of how customers are defining the ‘Good Life’. Don’t miss this collective conversation about how your business can position itself for success against the backdrop of changing societal needs.


Pass Types When you stay in one of
our approved partner hotels,
or are coming from the Detroit area
When you do not stay in one of
our approved partner hotels
All Event Pass $3,195 $3,395
Conference Only Pass $2,895 $3,095
1-Day Conference Pass $1,395 $1,595
Activation Hub Pass $395 $395


Save $200 on Your Registration!

Stay in one of our approved partner hotels and save $200 on your conference pass! We have negotiated great rates at select hotels adjacent to Cobo Center and SB’17 event venues. Stay with your SB community and don’t miss a moment! Plus, staying in these select hotels supports both the Detroit economy AND enables us to keep conference costs affordable.


Pass Features

Features All Event Pass Conference Only 1-Day Pass * Activation Hub ONLY Pass

Opening Day Workshops

Deep-dive explorations in key subject areas. A great way to accelerate and elevate your knowledge. (Workshops are held on Day 1 only.)

yes Day 1 Pass Only

Conference Sessions

More than 100 sessions and 300 speakers addressing 10 subject tracks.

yes yes One day only

Exclusive SB Mobile Event App

Only for SB attendees, use this app to connect with fellow attendees, speakers and sponsors. Plan your schedule, rate sessions, participate in surveys, and much more!

yes yes yes yes

Opening Night Welcome Reception

A kick-off networking reception to reconnect with old contacts and meet new ones.

yes yes Day 1 Pass Only yes

Plenary Sessions

These conversations set the stage for a week of in-depth connection to activate innovation and ignite inspiration.

yes yes Day 1 Pass Only

SB Digital Learning Library

More than 600 videos, slideshows & audio sessions.

yes yes yes yes

SB Innovation Open in the Activation Hub

The SB Startup Competition showcasing the next generation of sustainable brands and discovering an overall winner for 2017.

yes yes Day 2 Pass Only yes


Lunch is provided Tues. – Thurs. for both All Event and Conference pass holders.

yes yes yes

SB’17 Detroit Eastern Market Party

Dance the night away to live music with fellow attendees. This quintessential SB Party is an event not to be missed!

yes yes Day 3 Pass Only

Access to the Activation Hub

An interactive space where companies collaborate and showcase innovative solutions to pressing issues.

yes yes yes yes

Networking Events & Receptions

Networking events designed to help you maximize your time and connect you with the right partners.

yes yes One day only Activation Hub only

* Some special events only occur on one day therefore a 1-Day pass grants access to those that take place on the selected day only.


Registration Packages –-excludes Activation Hub Only Pass

Student/Non-Profit Discount

We understand tight budgets may limit some groups’ ability to attend. We are happy to offer college students, non-profits and academic institutions a discount of 30% off registration fees. To take advantage of this discount, please contact us with information about your school or organization.*

Group Discounts

SB’17 Detroit is a great place for teams! Share the learning and inspiration with your colleagues with our 4-for-3 offer. Receive one free All Event pass when you register three attendees for All Event passes at full-price. Please contact us for more information on how to take advantage of this offer.*

* Please note that these offers cannot be combined with any other discounts and do not apply to the 2017 Early Bird rate  

Press Inquiries

For general inquiries, and to apply for a press credential at SB’17 Detroit, please contact Marie Perriard at [email protected] and include “press inquiry” in the subject line. An application is not a guarantee that you will receive a credential, as space is limited. Qualified applicants include working members of print, broadcast and online media. Please send contact details, a letter of assignment and examples of recent articles published. No journalists, photographers or camera crews will be considered without providing the above materials. Press credentials are available only to working press who can show evidence that their attendance may result in coverage of the conference in print, broadcast or online media.

Registration Policies

Value Guarantee

At Sustainable Life Media, we work hard to provide high-quality, high-value learning and networking opportunities for our community. We’re confident you’ll find your participation at SB’17 Detroit of tremendous value, and we will refund your conference pass registration fee in full if you disagree after having attended the conference.

In order to maintain the quality of experience SB alumni have come to expect, we do not discount our prices for general attendees. However, we are committed to doing all we can to make it possible for those who would like to participate to do so, and offer several volunteer opportunities that may allow you to contribute service in exchange for a reduction in fees.

Cancellation & Refund Policy

If you must cancel for any reason you must notify us in writing by April 22, 2017, for a full refund less a $150 processing fee. Cancellations received after this date are non-refundable. You may transfer your registration to another person for a fee of $75 by providing authorization to the SB’17 Detroit Team.

For cancellations after April 22, 2017, we provide a one-time credit for 50% of the amount paid, to be applied toward a registration for any Sustainable Brands conferences taking place prior to SB’18. The credit expires thereafter and cannot be transferred further.

*All discount codes must be applied within the first 24 hours following your registration. After this 24 hour period, discounts and price adjustments cannot be applied.

Note: Discounts are not honored for All-Event passes purchased under the special 2017 early bird pricing period.

Contact us:

For all other inquiries including speaking, volunteering and sponsorship opportunities, contact the Sustainable Brands offices at [email protected].



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