ACTIVATION HUB

EXPERIENCE THE ACTIVATION HUB, A COLLABORATIVE ENVIRONMENT PACKED WITH TOOLS, SOLUTIONS AND BREAKTHROUGH IDEAS.

This year’s massively expanded Activation Hub is much more than a solutions exhibit. It’s an action-centered environment for engaging directly with leading brands in and beyond your market sector. A platform for exploring new ways to create brand value while driving positive impact in the world. And a hive of real-time collaboration with peers and global thought leaders, in our Innovation Labs. Get in on the ground floor of the shift to a new global economy.

The leading minds in sustainability, including yours

The Activation Hub is a hive of thought leaders and change-makers. Learn from and share ideas with bold thinkers from global brands, NGOs and disruptive social enterprises. Talk tactics with representatives of academia, institutions and free radicals with breakthrough ideas for re-shaping the system.

Envision “The Good Life” by sector in our market pavilions

This year’s conference is all about “Redefining the Good Life.” Arrive at your own definitions by visiting pavilions organized by market sector, including:

In each pavilion, you’ll quickly absorb what’s at the front end of environmental and social innovation. Learn what our community of brands and solutions providers is doing to transform their sector. Sit in on sessions with subject matter experts as they describe the front edge of sustainable innovation across their sector’s value network. Meet featured speakers from our concurrent conference interested in building toward the next level of insight. And collaborate with them to strategize real-life solutions in our Innovation Labs.

Put your ideas into action, in our Innovation Labs

The molten core of the Activation Hub, our Innovation Labs will be unlike anything you’ve experienced before. Facilitated in each pavilion by the world’s top innovators and insight generators — including BBMG, Futerra, SustainAbility and others — the labs will be grounded in participants’ personal knowledge and experiences.

Together we will:

• Articulate deep shared values that are threatened by current market rules
• Identify “sacred cows” standing in the way of breakthroughs
• Surface weak signals of the future, by tapping the crowd for examples of brands that are forging new paths to success through disruptive innovation
• Distill sound principles you can leverage to help your organization play its part in redefining, redesigning and delivering The Good Life

This large-scale, brand-led experiment will create real-world conditions and connections for meaningful collaboration beyond the conference itself. You want to be a part of it.

ATTEND THE ACTIVATION HUB

FAQs

The Activation Hub at SB’17 Detroit will feature these companies and more:

Good Apparel Anchor Host      Featuring: Good Chemistry Anchor Host

Good Cities Anchor Host Featuring: MUFI Lounge partners: Good Energy Featuring:

Good Food/Agriculture Anchor Host Featuring: Good Homes Anchor Host Featuring:

Good Logistics Anchor Host Featuring: Good Mobility/Travel Anchor Host Featuring:

Good Packaging Anchor Host Featuring: Good Retail Anchor Host Featuring:

Good Supply Chain/Materials/Technology Featuring:

ATTEND THE ACTIVATION HUB