Top 12 Must-See Sessions at SB’17 Detroit

Discover 12 hand-picked can’t miss SB’17 Detroit sessions, featuring some of the most exciting and timely developments from the field. Sessions include the reveal of real research data that delivers insights into consumers’ view of the good life and brands’ roles in delivering it, tools to calculate the ROI of any sustainability initiative, case studies on brand reinvention and aligning corporate strategy with UN SDGs, and pragmatic discussions on how to build bridges in a divided country, engaging local communities, and the future of supply chain transparency.

Insightful New Research Data and Practical Business Tools

  • Unilever, The Harris Poll, Sustainable Brands, GlobeScan, SustainAbility and Cone Communications with new research analyses showing how consumers view the good life and brands’ roles in delivering it.
  • New guidance on developing the kinds of leadership and strategy-setting skills that can prepare brands for the market conditions of tomorrow by William McDonough, World Resources Institute, Volans, John Marshall Roberts, John Izzo, Andrew Winston and Harvard University, among others.
  • Bob Willard, Future-Fit Foundation, Embedding Project, EY and BASF with next-generation tools for showing the ROI of any sustainability initiative, as well as translating both risks and opportunities in the language of enterprise risk management.
  • New tools for linking sustainability attributes to brand equity and embedding sustainability as a marketing priority from The Coca-Cola Company, Molson Coors, BBMG, Utopies, Context Partners, Goodvertising, and more.

New Case Studies on Building Profitable Future-Proof Brands

  • End-to-end case studies on driving positive change in consumer preferences and behavior by L’Oréal, Procter & Gamble, Kellogg Company, KIND Healthy Snacks, Impossible Foods, Chirps Chips, and more.
  • General Motors, Danone, General Electric, Chobani, sweetriot and REI, among a dozen others, with up-to-the-minute updates on reinventing brands for agility and resilience with compelling new strategic visions, organizational structures, management principles and employee engagement tactics.
  • Expertise on building and activating capabilities for leading-edge innovation inspired by biomimicry, circularity and net positivity at Interface, Apple, The Dow Chemical Company, Terracycle, Google, Dell, Biogen, and more.
  • Step-by-step new tactics for setting credible ambitious goals and aligning corporate strategy with the UN Sustainable Development Goals, with expert input from The UN Global Compact, The UN SDG Fund, Walmart, UPS, and others.

The Next Generation of Transformative Partnerships

  • Thought-provoking and pragmatic discussions on acquiring the know-how necessary to break through gridlock and build bridges in a divided country, featuring MIT, Ceres, ecoAmerica,, The Nature Conservancy, the American Sustainable Business Council, Conscious Company Magazine, and the global Sustainable Brands community.
  • The Michigan Urban Farming Initiative, Ford Motor Company, Cisco, Detroit Dirt, Re:Brand Detroit, TechTown Detroit, Human Scale Studio, Method, New Belgium Brewing and Everytable with new breakthroughs in engaging local communities and creating shared value for multiple stakeholders.
  • The future of supply chain transparency, engagement and certification through the lens of the latest intelligence from the CDP, Planet Labs, ISEAL Alliance, Rainforest Alliance, Sustainable Agriculture Network, The Sustainability Consortium, International Living Future Institute, Nestlé, VF Corporation, and many more.
  • Win-win opportunities for brands to support and learn from sustainability-minded entrepreneurs, featuring evolving case studies from Target, Levi Strauss & Co, The Hershey Company, Lyft, Kiva and PayPal.

In addition to attending these engaging sessions that will be a mix of deep-dive workshops, inspiring plenaries and insightful breakouts, you’ll be able to connect with the experienced brand leaders who have incorporated these impactful initiatives successfully. Don’t miss out on our largest SB conference to date, register now to save up to $300 before prices increase this Friday, May 5th!



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