Dana Griffin Dana is a data nerd at heart. Her insight and passion for marketing drive her fierce enthusiasm as Knotch’s CMO. Her acquisition of major global clients in this role has led the company to profitability while building a reputation for pioneering transparent marketing.
Dana joined Knotch in May 2015 with the goal of bringing the Measurement product to market and driving brand awareness for Knotch in the digital marketing industry. Under her leadership, Knotch is in partnership conversations with a third of all Fortune 500 brands while her team manages current relationships at 0% churn and 50%+ growth while launching the Intelligence Suite for Brands.
Prior to Knotch, Dana spent over 10 years in direct and digital marketing, building global social media practices and driving global strategy for consumer brands as CMO and Partner of the social media agency Attention. Dana serves on several boards and is a mentor to numerous startups. She also teaches courses about Facebook and LinkedIn Marketing, and intent-based content creation as an instructor for Media Bistro.
Dana was born in Transilvania, Romania and speaks six languages.
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