What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can (and does) create their own rules, we’re all craving the same thing… consistency.

And yet, championing sustainable products consistently is going to require consensus; and to get there, we need to set new rules that everyone can agree on - from the business community to the global consumer base.

What you will learn:

• The latest consumer data on buying Sustainable
• An easy-to-remember, easy-to-share system being adopted by a leading global ecolabel
• How to reach your customers with clear, consistent messaging on product sustainability