Suzanne Shelton
The company polls Americans on an ongoing basis to understand their drivers and obstacles to adopting more sustainable or energy efficient products and behaviors and uses those insights to help some of the nation’s leading brands define and leverage their sustainability and energy efficiency stories to gain a market advantage. Shelton’s clients include Georgia Pacific, Grainger, Kohler, Johnson & Johnson, Steelcase, Ameren, BASF and Consumers Energy.
Sessions
Track: Sponsored Session
Creating circularity requires tailored approaches, as a one-size-fits-all approach doesn’t work. Brands and retailers, responding to Gen Z’s demands for sustainability, face complex challenges that vary by industry and product. This panel,... see more
As more businesses commit to a circular approach to product design and development, brands are eager to understand how to bring consumers along on the journey. The SB Go Circular Collaborative, a... see more
Track: Sponsored Session
What are your criteria for a sustainable product? Ask your neighbor and you’ll probably find that your lists don’t match – and that’s exactly the problem. In a world where everyone can... see more
Track: Evolution of Marketing
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™,... see more