SB’26 San Diego is where sustainability, brand, and innovation leaders gain the insights, strategies, and connections needed to build future-fit brands that drive business value and good growth. This flagship event helps teams integrate sustainability into core business strategy, unlocking new opportunities through regenerative business models, circular systems, and next-generation governance.
For over 20 years, Sustainable Brands has convened a global community of business leaders committed to driving market transformation. At SB’26 San Diego, attendees will gain access to cutting-edge innovations, engage in collaborative problem-solving, and learn from real-world case studies that showcase the ROI of sustainability. By bringing together all parts of the business – sustainability, brand, marketing, and innovation – SB helps companies commercialize sustainability, turning responsible business practices into market opportunities that deliver both impact and financial value. Join us to explore the frameworks, insights, and collaborations that will help your brand lead in today’s evolving marketplace – delivering meaningful value for business, society, and the planet.
Together, we All Rise at SB’26 San Diego
At SB’26 San Diego, All Rise celebrates our shared power to embed sustainability into profitable, resilient brands that create value for business, society, and nature. It’s a call to work together to shift the systems and norms shaping today’s economy — through better choices, meaningful innovation, compelling stories, and strong partnerships to build momentum that carries us forward to good growth.
At SB’26, you’ll learn how forward-looking sustainability leaders, innovators, and marketers are turning today’s challenges into opportunities for better products, stronger business models, and measurable impact — including financial performance. By letting go of outdated practices, incentives, and narratives that no longer serve us, we move toward a future where business and society thrive in harmony with nature.
Let’s join together for our 20th year to collaborate across functions, sectors, supply chains, political perspectives, and geographies, and to share real-world solutions already regenerating markets, livelihoods, and ecosystems. When profit and purpose align — and that value is clearly communicated — trust grows, risk declines, and we all rise.
Attend SB’26 San Diego to stay informed, stay connected, and stay competitive.
At SB’26 San Diego, you’ll get the insights, practical tools, and high-value connections you need to keep your business future-fit. Guided by the All Rise theme, this year’s program brings leaders across functions together to explore the latest in materials innovation, product and packaging optimization, AI and technology, supply chain management, marketing, consumer engagement, governance and business integration, and emerging business models.
But what truly sets SB’26 apart is the caliber of people in the room. You’ll engage directly with the minds shaping a regenerative future, reimagining design, driving market transformation, influencing consumer choice and behavior, and building the next generation of leading brands. Expect conversations that challenge assumptions, spark new thinking, and open doors. Whether you’re seeking collaborators, benchmarking with peers, or vetting solutions partners, you’ll leave with stronger relationships and strategies that build resilience, reduce risk, deepen trust, and drive good growth.
Collaborative, Trusted Environment
As the Sustainable Brands conference enters its 20th year, you’ll be part of a longstanding, credible forum that leaders across industries have relied on for two decades to gain clarity, make vital connections, and advance their work with confidence. Build relationships that support ongoing problem-solving, accelerate implementation, and help you stay ahead of emerging trends.
Cross-Functional Experiences and Insights
SB’26 is a perfect environment for teams to learn and advance together. With programming intentionally designed for sustainability, marketing, design, innovation, R&D, operations, and leadership functions, SB helps collaborators see how their work connects, and where alignment can unlock greater impact. Together you’ll gain a shared understanding that accelerates internal alignment long after the conference ends.
Actionable Takeaways
Walk away with tools, case studies, and frameworks you can put to work immediately, helping your teams integrate sustainable business transformation, improve performance and growth, and deliver measurable impact.
Exceptional Networking
Engage face-to-face with sustainability pioneers, influential strategists, executives shaping global brands, and practitioners at the forefront of innovation. SB’26 is known for candid conversations that go beyond surface-level exchanges to explore the real challenges, complexities, and opportunities of sustainable business.
Conference Tracks
Breakthrough Design & Innovation
The future of business is being designed today. This track explores the cutting edge of packaging, product design, materials, AI and technology, and business model innovation - from biomimicry and regenerative systems thinking to circular design and supply chain transformation. Learn how pioneering companies are leveraging creativity, science, and new policy incentives to build more sustainable, resilient, and adaptive systems. These sessions will illuminate how design and innovation can unlock new pathways for good growth and move us all closer to a thriving, regenerative economy while navigating global regulation and policy considerations.
Shifting Mindsets & Selling Sustainability
To rise together, we must move minds as well as markets. This track explores how powerful storytelling, bold communications, and authentic brand leadership can drive culture change and inspire action. Dive into the latest research on sustainable behavior and loyalty drivers, uncover case studies on purpose-led marketing, and examine how brands are navigating the balance between transparency, credibility, and creative expression. From addressing greenwashing and greenhushing to shaping narratives that build trust, demand, and adoption, these sessions will equip you to connect sustainability to what people value most - and turn that connection into lasting brand growth.
Governance, Business Integration & Metrics
Sustainable growth requires accountability, alignment, and integration across every layer of the business. This track unpacks the evolving landscape of governance, internal alignment, and metrics, offering frameworks and case studies to manage risk, measure impact, and drive financial and environmental performance - together. Explore strategies for embedding sustainability into decision-making, cross-functional activation, and adaptation and resilience planning. These sessions will show how governance can be a powerful lever for transformation, resilience, and shared value creation.
Market Transformation & Collaboration
Progress accelerates when we collaborate. This track celebrates the power of partnership and collaboration to spark innovation, scale impact, and shift entire markets toward sustainable transformation. Explore real-world examples of pre-competitive strategies, co-creation initiatives, and cross-sector alliances that are redefining value networks. Whether advancing ecosystem restoration, social equity, or circular economy solutions, these sessions highlight how brands and partners are building trust, sharing accountability, and rising together to achieve win-win outcomes.
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Summits
Join brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement as we envision a healthy and resilient future.
Learn strategies to address climate impacts and decreasing land productivity, and discover solutions that are driving positive change and business value in the agricultural sector.
In an era defined by unprecedented global challenges, businesses must develop the agility and foresight to thrive in the face of adversity.
Join visionary leaders, innovators, and change-makers to explore strategies for building organizations that can evolve in the face of environmental, social, and economic disruptions.
Explore actionable frameworks for climate adaptation, supply chain resilience, workforce safety, and the integration of regenerative practices.
Gain insights from case studies, cutting-edge research, and collaborative discussions that highlight how to future-proof business operations while driving sustainable growth.
“Sustainable Brands is the most important gathering of sustainability executives on the planet. And the reason that is, is that brand name executives and brand name companies have the capacity to make changes that no one else can.”
–Bill Shireman,
CEO & President, Solution Citizen / President & Founder, Future 500
Why Attend
Attend SB’26 San Diego to be inspired and equipped to harness the latest innovations across technology, materials science, supply chain management, business models, marketing, and more to drive new business and brand value as well as net positive environmental and to ensure your brand is future-fit to win in the global marketplace.
Why SB'26 San Diego is a must-attend event
Actionable Takeaways
Gain tangible tools and frameworks to drive good growth in your organization.
Insightful Sessions
Gain strategies to embed sustainability into your company’s DNA and prepare for tomorrow’s challenges.
Collaborative Networking
SB'26 San Diego is one of the safest environments for business leaders and executives to have thought-provoking, hard, and action-oriented conversations to navigate their professional and industry challenges and complexities.
Forward-Looking Discussions
SB'26 San Diego is a forward-looking connection hub, and the premier place for leaders wanting to participate in conversations and activities anticipating tomorrow’s sustainability landscape in terms of regulatory changes, regulation implementation, global sustainability landscape, international exposure, demographic shifts, and technology advancements.
SB’26 San Diego is more than a conference - it’s a movement to reshape the future of business. With a trusted, inclusive environment, this is where leaders come together to solve challenges, share bold ideas, and create meaningful change.
Who Attends
We uniquely unite sustainability professionals, brand strategy, marketing, and communications experts, along with design, innovation, R&D teams, and their supporting ecosystem partners, to drive the systemic change needed for lasting impact and growth.
Functions
- Sustainability & Social Impact Leaders
- CMOs, Brand and Marketing Leaders
- Corporate and Sustainability Communications Professionals
- Design, Innovation, and R&D Professionals
- Solutions Providers
- NGOs, Academia, Government Agencies, and Stakeholders Who Support or Lead Systems Change in Partnership with Brands
Roles
- C-Suite
- Senior Vice President
- Vice President
- Director
- Manager
- Individual Contributor
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