Why Detroit?

Why did we move our biggest annual Sustainable Brands event to Detroit?

The answer is simple: We are inspired by Detroit’s stunning revitalization; it is a place of burgeoning innovation where businesses and communities can thrive and create a sustainable and flourishing future. What better place to convene our community?

Detroit is a special place, and only by witnessing it firsthand did we come to understand the immensity of work being done by people on the ground. Residents have a passion for and pride in Detroit. There is a willingness to work on tough problems that are impacting the lives of thousands, to improve social equity and environmental degradation, and to create employment opportunities. What makes Detroit a special place isn’t just the infrastructure or the spectacular architecture from its golden age, or the legacy of the manufacturing industry of the past; it’s the contagious love that the residents have for their city. Detroit is at the forefront of innovating to reinvent manufacturing and creating unique public-private partnerships that will build a strong future for all. Learn about some of the incredible work being done here by friends and partners we have made in our journey to take the Sustainable Brands community to Detroit for our biggest event ever.

Why should you come to Detroit?

Detroit is a fantastic living lab of imagination and experimentation. It is in the heartland of America, where the industrial age caught hold and flourished — but more importantly, where the future is being road-tested on a daily basis. The iconic city of the American Industrial Age, Detroit will serve as the starting point for our community’s conversation around Redefining the Good Life; from there, the conversation will travel around the world to cities on 5 continents as we imagine the products, services, businesses and infrastructure that will deliver a sustainable future. Learn about some of the incredible ways Detroit is embodying business opportunity, transformation and sustainable innovation, and join us at SB’17 Detroit to witness it for yourself!

Why is Detroit a wonderful city to visit?

Detroit is a city buzzing with life, culture, creativity, entertainment and beauty. In addition to all the fun we’ll have together as a community, we encourage you to explore! From exciting chef-driven cuisine and craft beers and spirits, to its the Motown and Jazz music culture and vibrant arts scene, Detroit offers limitless opportunities for discovery and enjoyment. Learn more about why Detroit is considered one of America’s great cities not just for business, but as an unforgettable leisure destination with something for everyone.