EXPLORE PROGRAM HIGHLIGHTS
WHEN May 22-25, 2017
WHERE Detroit, MI Cobo Convention Center
Redefining the Good LifeBe part of a critical and timely conversation about what the Good Life of the future looks like. Discover how future focused brands can help drive better business results by enabling healthier individuals, families and communities around the world and a flourishing future for all.
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Learn from Today's Change AgentsOver 300 speakers will join us at SB’17 Detroit to jump start conversations around the potential for business success through purpose driven, sustainability-led innovation that creates scalable positive impact and profitability.
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Who should attend #SB17Detroit

SUSTAINABILITY & CSR

I seek to solve social problems that alleviate, or altogether eliminate, resource tensions along the way.

BRAND STRATEGY

I believe leadership stems from brands that have awareness of the impact they have on the world around them.

COMMUNICATIONS

I encourage purpose-driven voice and invite stakeholders on interactive, co-creative journeys.

DESIGN & INNOVATION

I seek skillful, sensitive design that leads to radical innovation and heightened shared value.

SUPPLY CHAIN

Supply chain disruptions are not an option. I strive for enlightenment across the entire value chain.

HUMAN RESOURCES

I encourage embedded sustainability-driven behaviors and pro-active management to drive change from within.

Detroit's Cobo Convention Center SB'17 Detroit will be held at Cobo Convention Center, conveniently located in downtown Detroit's dynamic civic center and overlooking the beautiful Detroit River, with views of neighboring Windsor, Canada.
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