SB Experience / Tours

Two things that differentiates SB from other conferences are our community, and the SB Experience.

SB’17 Detroit will deliver everything our community has come to expect from an SB event — and more! In addition to market leading insights and inspiration, you’ll find a community of courageous optimists who are ready for open and honest conversation, enabled with plenty of unique opportunities to connect with and learn alongside new and old friends.

Bookmark this page as we continue to announce new learning adventures for attendees that are possible because of our journey to Detroit. And don’t forget to bring both your running, AND your dancing shoes!

 

ReGreening the Good Life

ReGreening the Good Life: A volunteer tree planting event by the Arbor Day Foundation and Sustainable Brands, Co-sponsored by Procter & Gamble and General Motors

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Monday, May 22nd – 9:00am – 12:00pm

The Greening of Detroit Park in Honor of Elizabeth Gordon Sachs
1463 East Jefferson Street, Detroit, MI 48207

The Arbor Day Foundation in partnership with General Motors, Procter & Gamble and Sustainable Brands are planting 40 trees at the Greening of Detroit Park in honor of Elizabeth Gordon Sachs. The new trees are part of the City of Detroit’s efforts to reforest city parks and restore the tree canopy throughout Detroit. Learn more or sign up to help here!


Opening Night Welcome Reception Sponsored by Nestlé

Opening Night Welcome Reception Sponsored by Nestlé

Nestlé

Monday, May 22nd – 7:00pm – 9:00pm

Activation Hub
Join the Sustainable Brands community for a drink and some bites at the annual welcome reception. Say ‘hi’ to old friends, welcome new community-members and get excited for the week ahead. Make the most of the first night by participating in the ‘Good Life’ engagement activity during the evening. You’re sure to meet some new SB’ers, who may turn out lifelong friends and colleagues!

SB Innovation Open: Co-sponsored by: Whirlpool Corporation, Technology Provider: YouNoodle


SB Innovation Open: Co-sponsored by: Whirlpool Corporation, Technology Provider: YouNoodle

Whirlpool  YouNoodle

Semi-finals: Tuesday, May 23rd, 12:30pm
Finals: Wednesday, May 24th, 4:15pm

Tuesday: Activation Hub
Wednesday: Main Stage

SB Innovation Open is a business plan competition unlike any other. It’s a showcase of creativity, innovative thinking and solution based approaches that seek to make a significant environmental, social and economic impact within the business world. The SBIO fosters collaboration between early stage eco-entrepreneurs and influential executives. Don’t miss the pitch-offs in the Activation Hub, and then the finale on the main stage Wednesday afternoon. Learn more >>


SB Gather, Co-sponsored by Cone Communications & DuPont

SB Gather, Co-sponsored by Cone Communications & DuPont

Cone Communications  DuPont

Wednesday, May 24, 7:00pm-10:00pm

Eastern Market, Shed 3
2934 Russell Street, Detroit MI 48207

SB Gather happens on Wednesday night at Eastern Market, where artists, farmers, makers, and merchants have been redefining the good life since 1841. The SB community will indulge in dancing and food trucks, while taking in the largest historic public market in the United States.


Birds of a Feather Dinners and Meet-ups

Birds of a Feather Dinners and Meet-ups

Tuesday, May 23, 7:30pm

Various Locations
To facilitate meaningful connections, we’ll have sign-up boards for Birds of a Feather dinners, discussions, meet-ups and whatever else you can think of. Grab a sign at registration desk or in the gift lounge and write your topic, meet-up location and time, and wait for like-minded attendees to sign up throughout the day. These informal dinners and discussions have proven to be some of the most popular and valuable offerings at SB, year after year.


Sunrise Yoga & Meditation

Sunrise Activities

Tuesday, Wednesday and Thursday mornings

PARTNER Hotels
Clear your mind and get your body moving by joining pre-plenary morning yoga, meditation, and boot camp sessions. Join fellow attendees our official partner hotels at The Crowne Plaza, The Westin Book Cadillac, and The Marriott at The Renaissance Center, rooms TBD.

Tuesday, May 23

Yoga hosted by lululemon – 6:30am – 7:30am, The Crowne Plaza, Pontchartrain Room
Meditation – 7:00am – 7:30am, The Marriott at The Renaissance Center, Room TBD

Wednesday, May 24

Yoga hosted by lululemon – 6:30am – 7:30am, The Crowne Plaza, Pontchartrain Room
Meditation – 7:00am – 7:30am, The Westin Book Cadillac, Windsor Room
Meditation – 7:00am – 7:30am, The Marriott at The Renaissance Center, Room TBD

Thursday, May 25

Yoga – 6:30 – 7:30am, The Crowne Plaza, Pontchartrain Room
Meditation – 7:00am – 7:30am, The Westin Book Cadillac, Esquire Room
High-Intensity Boot Camp – 7:00am – 7:45am, Outside The Marriott at The Renaissance Center, GM Plaza Promendade


Detroit has become a hotbed of innovation. For an additional fee, various tours will take you inside Detroit’s most innovative projects where you’ll have the opportunity to meet the people reinventing Detroit. Gain an insider’s perspective of where Detroit has come from and more importantly, where it is going.

Tour: Best of Downtown

Best of Downtown

Detroit Experience Factory

Saturday, May 20 2:00pm – 4:00pm

Detroit Experience Factory
123 Monroe St Detroit, MI 48226

Billions of dollars in development have happened along the Woodward Corridor in recent years and Downtown is at the epicenter of it all. On this tour you’ll see all the major developments as well as unique shops, one-of-a-kind restaurants and recently renovated residential options. You’ll also see some of Detroit’s great historical spots and its world renowned architecture. Depending on the tour we will either walk for the entirety or utilize the People Mover, so please dress accordingly. Learn more >>


Tour: Strolling Supper Tour

Strolling Supper Tour

Sunday, May 21, 5:00pm – 8:00pm

Cobo Center, Atwater Entrance
Downtown Detroit has over 150 restaurants, more than 13,000 theater seats, 3 sports stadiums and many public parks. It’s pretty easy to have a good time, but this strolling supper tour will make you feel like an insider by taking you to 3 of the locals’ favorite places. You’ll get great food at each place as well as a tour and introduction to the Detroit community. Learn more >>


Tour: Entrepreneurial Ecosystem Tour

Innovation & Sustainability: Entrepreneurial Ecosystem Tour

Monday, May 22, 9:00am – 12:00pm
Monday, May 22, 1:00pm – 4:00pm

Cobo Center, Atwater Entrance
The themes that are shaping Detroit right now are opportunity and innovation. During this tour you’ll see how those themes are woven throughout the city. We will take you inside Detroit’s most innovative projects where you’ll have the opportunity to meet the people reinventing Detroit. By day’s end you’ll have an insider’s perspective of where Detroit has come from and more importantly where it is going. * Learn more >>
* To substitute a tour for a Monday workshop, please contact Lizzy Hearne for more information.


Tour: Urban Agriculture Tour

Innovation & Sustainability: Urban Agriculture Tour

Monday, May 22, 9:00am – 12:00pm
Monday, May 22, 1:00pm – 4:00pm

Cobo Center, Atwater Entrance
Detroit has over 1,400 urban farms and gardens and on this tour we invite you to get a taste of neighborhood revitalization in action through agriculture. We’ll visit Oakland Avenue Farm, the Greening of Detroit Market Garden in Eastern Market and the indoor hydroponic, Artesian Farms as different examples of how urban agriculture is having a positive effect on the Detroit community. We’ll also talk about how Detroit’s land use policies over the decades have shaped the urban farming landscape. By the end of the tour you’ll have an insider’s perspective of how Detroit is defining what a 21st century can look like.* Learn more >>
* To substitute a tour for a Monday workshop, please contact Lizzy Hearne for more information.


Tour: Ford in Detroit

Ford in Detroit: Past, Present and Future by Detroit Experience
Factory

Monday, May 22, 9:00am – 12:00pm
Monday, May 22, 1:00pm – 4:00pm

Cobo Center, Atwater Entrance
Ford Motor Company put Detroit and the world on wheels. This tour will show you that they are still going strong by innovating and focusing on sustainability. On our way to seeing the F-150 being built at the storied Rouge Plant, we will swing by the Historic Piquette Plant and Ford World Headquarters.* Learn more >>
* To substitute a tour for a Monday workshop, please contact Lizzy Hearne for more information.


Tour: Small Businesses, Big Impact

Innovation & Sustainability: Small Businesses, Big
Impact

Tuesday, May 23, 10:45am – 1:00pm

Cobo Center, Atwater Entrance
The themes that are shaping Detroit right now are opportunity and innovation. During this tour you’ll see how those themes are woven throughout the city. We will take you inside Detroit’s most innovative projects where you’ll have the opportunity to meet the people reinventing Detroit. By day’s end you’ll have an insider’s perspective of where Detroit has come from and more importantly where it is going. Learn more >>


Tour: Creative Reuse

Innovation & Sustainability: Creative Reuse

Wednesday, May 24, 10:45am – 1:00pm

Cobo Center, Atwater Entrance
The themes that are shaping Detroit right now are opportunity and innovation. During this tour you’ll see how those themes are woven throughout the city. We will take you inside Detroit’s most innovative projects where you’ll have the opportunity to meet the people reinventing Detroit. By day’s end you’ll have an insider’s perspective of where Detroit has come from and more importantly where it is going. Learn more >>


Tour: Food Systems Tour

Innovation & Sustainability: Food Systems

Wednesday, May 24, 10:45am – 1:00pm

Cobo Center, Atwater Entrance
The themes that are shaping Detroit right now are opportunity and innovation. During this tour you’ll see how those themes are woven throughout the city. We will take you inside Detroit’s most innovative projects where you’ll have the opportunity to meet the people reinventing Detroit. By day’s end you’ll have an insider’s perspective of where Detroit has come from and more importantly where it is going. Learn more >>


Tour: Social Entrepreneurship

Innovation & Sustainability: Social Entrepreneurship

Wednesday, May 24, 10:45am – 1:00pm

Cobo Center, Atwater Entrance
The themes that are shaping Detroit right now are opportunity and innovation. During this tour you’ll see how those themes are woven throughout the city. We will take you inside Detroit’s most innovative projects where you’ll have the opportunity to meet the people reinventing Detroit. By day’s end you’ll have an insider’s perspective of where Detroit has come from and more importantly where it is going. Learn more >>


Tour: Art & Eastern Market Walking Tour

Art & Eastern Market Walking Tour

Wednesday, May 24, 5:30pm – 7:30pm

Cobo Center, Atwater Entrance
Join us for a tour of Eastern Market, but this time it’s not about the food. Murals in the Market from the annual Detroit Design Festival brought a colorful mix of new murals to complement the existing murals. From local, national, and internationally acclaimed muralists and street artists, enjoy a new part of the oldest and largest public market in the country! Learn more >>


Tour: Taste of Downtown Tour

Taste of Downtown Tour

Thursday, May 25, 4:30pm – 7:00pm

Cobo Center, Atwater Entrance
Experience a slice of Detroit’s small business community as we visit some of the wonderful and unique small businesses downtown. Sample products, meet the owners, see major developments and historical spots while we walk between shops downtown! Learn more >>


Tour: Taste of Hamtramck Tour

Taste of Hamtramck Tour

Thursday, May 25, 4:30pm – 7:00pm

Cobo Center, Atwater Entrance
Hamtramck is one of the most diverse zip codes in the United States with people from 20 different countries calling this 2.1 sq. mi. city home. Historically a Polish enclave, Hamtramck today is a little slice of the world completely surrounded by Detroit. On this tour the stops will be as diverse as the city. Learn more >>


Tour: Art & Architecture Tour

Art & Architecture

Friday, May 26, 12:00pm – 1:00pm

Detroit Experience Factory
123 Monroe St Detroit, MI 48226

Detroit is a city rich in history, grand buildings and vibrant art surrounding public places. Walk with Detroit Experience Factory through the downtown area as we explore some of the great contributions of prolific architects and emerging artists. Learn more >>


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