Transitioning toward a net positive business model is an ambition that many in the global Sustainable Brands community would like to pursue – if they knew how to get there, that is. The current reality is that the phrase ‘net positive’ tends to raise more questions than it answers, especially when it comes to taking practical actions to match lofty rhetoric. This session convenes a frank and open discussion about what it really takes to formulate specific action plans, find appropriate tools and build the right teams that execute on net positive strategies. Panelists will compare notes on attempts to make progress to date, identifying a few approaches that are proving effective and highlighting ideas for closing existing solution gaps.
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