Macro Trends and Drivers
This session will focus on aligning brand strategy, product and service innovation, and corporate goal-setting with the UN Sustainable Development Goals (SDGs). Join and catch up with leading UN figures who will summarize their advice for brands that are trying to embark on an SDG-inspired journey. The intention is to present best practices developed to date and then launch into thoughtful discussion around other strategies and tactics that might help the Sustainable Brands community make the best of contributing to the SDGs while deriving business and brand value in the process.
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