Beauty and personal care do not have to come at the expense of the planet’s wellbeing, and industry manufacturers and retailers are experiencing a burgeoning demand for sustainable products, with more than 40% of shoppers prioritizing natural components in their beauty and personal care products*. In addition, buyers are increasingly seeking out refillable, recyclable, and compostable packaging options. But consumers also feel overwhelmed by a litany of seemingly conflicting labeling systems, certifications, and claims, limited options for conveniently disposing of small and hard-to-recycle packaging, and clarity around refillable, PCR, recyclable, biodegradable, and other packaging concepts. This session will explore how education, information, and innovation can help cosmetic and personal care consumers in their journey to buy better and do better. *Source: Nielsen IQ

Learning Objectives:

• Understand how effective point-of-sale messaging, merchandising, and product labeling can guide consumers to product choices that cause fewer environmental and health impacts
• Learn how online and traditional retailers are guiding consumers in optimal reuse, disposal, and recycling practices for cosmetic and personal care packaging, and how to work with organizations that can help
• Discover how to demystify clean and sustainable beauty for consumers