This session will explore best practices in calculating and estimating GHG emissions from marketing and advertising, along with tips for reducing them effectively. The speaker lineup will include relevant data experts, tool providers, company case studies, as well as a prominent alliance trying to drive progress at scale across a variety of industries.

Attendees will learn:

• How to quantify any given company’s GHG emissions from marketing and advertising
• How to be smart about navigating relevant data and stakeholder engagement in the process
• How to adopt existing expert guidance on reducing GHG emissions from marketing and advertising and stay on top of the evolution of climate-friendly solutions in the marketplace