Organizations often struggle to convey what is sustainable about their product or service. Storytelling can help. Since before writing was invented, stories were the primary method of making vital information memorable. Harness the power of storytelling to inspire your employees and excite your customers. Prototype a brand story that you can test throughout the conference.

What you will learn:

• Examples of compelling storytelling that motivates and inspires
• How to unlock your brand’s authentic sustainability story through brand codes
• How to provide evidence of your sustainability attributes to engender trust in an engaging way