FULL Program
Take a peek at the sessions, workshops, and conversations shaping SB’26 San Diego. Explore the ideas, frameworks, and real-world examples designed to help you turn sustainability into measurable business value.
In today’s marketplace, brand leaders are being asked to do more than set sustainability goals – they need to prove near-term and long-range value, manage risk, align teams, inform and engage consumers, and deliver financial results. SB’26 San Diego is designed to equip you with the insights, frameworks, and real-world examples to do exactly that.
Take a peek at what you’ll learn in workshops, breakout sessions, and thought leadership conversations at SB’26 San Diego to be more effective in your role and move faster in a market defined by rising expectations.
From Ambition to Scale: AI-Powered Identification and Advanced Infrastructure for the Next Era of Recycling and Decarbonization
- Gain a fresh perspective on how AI and infrastructure can scale everything from research to circularity and decarbonization in ways that deliver real operational efficiency and cost impact.
Measuring Circularity: How to Know You’re on the Right Path
- What to measure to ensure your circular strategies are credible, effective, and defensible–and how and when to implement them.
From Commitment to Proof: Scaling Credible Sustainability in the Marketplace
- Hear how innovators are translating sustainability commitments into clear proof points that build trust and differentiate in-market.
The Sustainability – Resilience – Regeneration Pathway: Cutting Through Jargon to Align Teams and Goals
- Explore how to create a clear, shared roadmap and shared lexicon that aligns sustainability with business resilience and growth.
Can’t Say “ESG”? You Can Say “ROI.” Here’s Exactly How
- Learn how to reframe sustainability in financial terms and metrics that unlock executive buy-in and investment.
Building Internal Capacity: Move From Reactive Reporting to Proactive Risk Management
- Uncover how to shift from compliance-driven reporting to forward-looking risk and opportunity management for business resilience and long-term health.
Moments of Truth: Navigating Sustainability Dilemmas Without Losing Your Voice
- How to respond to high-stakes challenges with clarity and integrity while protecting brand trust.
Story as Stakeholder Fuel: How CMOs Ignite ROI Through Purpose Narratives
- Understand how to connect storytelling to measurable business outcomes that drive growth and loyalty.
Consumer Insights Series: Turning Insight into Action and Advantage
- Hear the latest data from leading researchers to translate evolving consumer needs and expectations into strategies that influence purchasing and behavior and drive financial impact.
All Rise for Behavior Change: Embodying Sustainable Behaviors to Drive Real Impact
- Share and learn how to lead by example and share methods for accelerating real-life behavior change across teams, customers, and stakeholders.
Funding and Financing Climate Action Plans with Resilient Capital Stacks
- Join experts in a roundtable discussion about how to structure financing approaches that sustain climate action in a constrained economic environment.
Rethinking Brand-Manufacturer Collaboration
- Explore how stronger brand-manufacturer engagement can unlock facility-level environmental performance, risk assessment, resilience, and innovation.