Freya Williams


CEO, North America



Freya Williams has advised organizations including Unilever, the United Nations, REI, Target, Estee Lauder, VF Corporation and many others on how to convert sustainability and social good into competitive advantage for their business and brand. Co-founder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency.

Freya is best known for her work in making sustainability relevant to mainstream audiences. Her book, Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses was published in 2015. Her work has been featured in Forbes, Fortune, The Economist, The Financial Times, Newsweek, BBC Radio and even The Onion. She is a regular public speaker who has lectured at Columbia, Wharton and Harvard.

Freya lives in New York with her husband and kids. Her mission, as her career showcases, is to help move sustainable business, behaviors and brands into the mainstream

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