RILA Retail Innovation
Private label products are increasingly shifting from shelf-equivalent to differentiated as retailers seek to carve out greater customer loyalty and profit from their store brand strategy. This session will review the trends and business case for integrating sustainability into private brand strategy. Join session leader Pure Strategies to review benchmarking information on retailer trends and consumer insights. The second half of the session will be an interactive workshop for attendees to consider the business case and approach for building sustainability into their private label offering. Participants will work in small groups and pairs to explore the potential to harness this effective strategy for engaging the retail business in product sustainability.
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