This year’s massively expanded Activation Hub is much more than a solutions exhibit. It’s an action-centered environment for engaging directly with leading brands in and beyond your market sector. A platform for exploring new ways to create brand value while driving positive impact in the world. And a hive of real-time collaboration with peers and global thought leaders, in our Innovation Labs. Get in on the ground floor of the shift to a new global economy.

The leading minds in sustainability, including yours

The Activation Hub is a hive of thought leaders and change-makers. Learn from and share ideas with bold thinkers from global brands, NGOs and disruptive social enterprises. Talk tactics with representatives of academia, institutions and free radicals with breakthrough ideas for re-shaping the system.

Envision “The Good Life” by sector in our market pavilions

This year’s conference is all about “Redefining the Good Life.” Arrive at your own definitions by visiting pavilions organized by market sector, including:

  • Good Apparel
  • Good Chemistry
  • Good Cities
  • Good Energy
  • Good Food/Agriculture
  • Good Homes
  • Good Logistics
  • Good Mobility/Travel
  • Good Packaging
  • Good Retail
  • Good Supply Chain/Materials/Technology

In each pavilion, you’ll quickly absorb what’s at the front end of environmental and social innovation. Learn what our community of brands and solutions providers is doing to transform their sector. Sit in on sessions with subject matter experts as they describe the front edge of sustainable innovation across their sector’s value network. Meet featured speakers from our concurrent conference interested in building toward the next level of insight. And collaborate with them to strategize real-life solutions in our Innovation Labs.

Put your ideas into action, in our Innovation Labs

The molten core of the Activation Hub, our Innovation Labs will be unlike anything you’ve experienced before. Facilitated in each pavilion by the world’s top innovators and insight generators — including BBMG, Futerra, SustainAbility and others — the labs will be grounded in participants’ personal knowledge and experiences.

Together we will:

  • Articulate deep shared values that are threatened by current market rules
  • Identify “sacred cows” standing in the way of breakthroughs
  • Surface weak signals of the future, by tapping the crowd for examples of brands that are forging new paths to success through disruptive innovation
  • Distill sound principles you can leverage to help your organization play its part in redefining, redesigning and delivering The Good Life

This large-scale, brand-led experiment will create real-world conditions and connections for meaningful collaboration beyond the conference itself. You want to be a part of it.





You’ll find forward-looking change makers who are coming from global brands, NGOs, disruptive social entrepreneurs, academia and ‘free radicals’ with breakthrough ideas for changing the system.
Your All Event, Conference Only and 1-Day pass will allow you full access to the Activation Hub and all collaboration activities. The Activation Hub Only pass also allows you to enjoy unlimited participation in the Activation Hub only. Anyone with access to the Activation Hub will be able to participate and engage in Innovation Labs.
Monday, May 22
5:00pm – 7:00pm Opening Night Plenary
7:00pm – 9:00pm Opening Night Reception & Activation Hub Kick-Off, hosted by Nestlé
Tuesday, May 23
12:00pm – 7:00pm Activation Hub Open
1:30pm – 3:00pm Innovation Labs
6:00pm – 7:00pm Activation Hub Happy Hour
Wednesday, May 24
12:00pm – 7:00pm Activation Hub Open
1:30pm – 3:00pm Innovation Labs
6:00pm – 7:00pm Activation Hub Happy Hour
Thursday, May 25
12:00pm – 3:00pm Activation Hub Open
1:30pm – 2:45pm Innovation Labs
  • Access to the Activation Hub: An interactive space where companies collaborate and showcase innovative solutions to pressing issues.
  • Access to Networking Events & Receptions in the Activation Hub: Networking events designed to help you maximize your time and connect you with the right partners.
  • Access to Opening Night Welcome Reception: A kick-off networking reception to reconnect with old contacts and meet new ones.
  • Access to an Exclusive SB Mobile Event App: Use this app to connect with fellow attendees, speakers and sponsors. Plan your schedule, rate events, participate in surveys and much more!
  • Access to the SB Innovation Open in the Activation Hub: See the SB Startup Competition showcasing the next generation of sustainable brands.
  • Access to SB Digital Learning Library: More than 600 videos, slideshows & audio sessions.
  • ACRE Investment Management
  • AIAG
  • Akwamag
  • Almond Board of California
  • Altenex, An Edison Energy Company
  • Amazon
  • BASF
  • BBMG
  • Bee+Hive
  • BEVI
  • BillerudKorsnäs
  • Boy Scouts of America
  • Braskem
  • Buckhorn
  • C-Fresh
  • CDP
  • Citizen Group
  • Cupanion
  • CVS Health
  • DigDeep
  • Dopper
  • DuPont
  • Ecosphere+
  • Element Markets
  • Envirofit
  • EPA, SmartWay
  • Erb Institute
  • ERI Direct
  • Ernst & Young
  • Fiat Chrysler (FCA US LLC)
  • Food Minds / Almond Board
  • Ford
  • Futerra
  • g2 revolution
  • Glasdon
  • GM
  • GreenTrees
  • Green Standards
  • Harvest Time International
  • Hemmings House
  • iCompli
  • Impact Recyclers
  • JetBlue
  • Kohler
  • LevelTen Energy
  • Looptworks
  • Materials Research Society
  • MBDC
  • Meijer, Inc
  • Monadnock Paper Mills (MPM)
  • Morning Star Farms
  • MUFI
  • Natural Capital Partners
  • Nestlé
  • NSF International
  • ONEPLUS Systems
  • Phoenix Energy
  • Plastics Industry Association
  • Porpoise
  • Procter & Gamble
  • Quantis
  • REC Solar
  • Resource Recycling System
  • RILA
  • Rise Against Hunger
  • Savers
  • Savii Group
  • SCS Global Services
  • Shaw Industries
  • Special K
  • Stanley Black & Decker
  • SupplyShift
  • Sustainable Brands
  • Sustainable Packing Coalition/GreenBlue
  • Terracycle
  • Terrapass
  • Thailand Sustainability Development Foundation
  • The Dow Chemical Company
  • The Recycling Partnership
  • The Sustainability Consortium (TSC)
  • Timberland
  • Trayak
  • Trex Company, Inc.
  • UL EHS Sustainability
  • United Airlines
  • United Soybean Board
  • UPS
  • US Farmers & Ranchers Alliance (USFRA)
  • U.S. Green Building Council
  • Vinyl Business and Sustainabilty Council
  • VitalMetrics
  • Weber Shandwick
  • Whirlpool
  • WhiteWave Foods
  • World Scouts
  • Wrangler


The Activation Hub at SB’17 Detroit will feature these companies and more:

Good Apparel

Anchor Host

Wrangler    Timberland
Detroit Denim Ramblers Way Looptworks
Smallholder Farmers Alliance and impact farming Blue Jeans Go Green Soil Health Institute

Good Chemistry

Anchor Host

Dow Chemical Company
Beyond Benign University of Michigan - Sustainability Fellows Program Habitat Michigan

Good Cities

Anchor Host

Scouts Visit Vancouver

MUFI Lounge partners:

Stanley Black & Decker USGBC Weber Shandwick Green Standards
Scotts Miracle Gro Carlisle Akwamag The Nature Conservancy

Good Energy


Citizen Altenex, an Edison Energy Company Element Markets
Natural Captial Partners LevelTen Energy REC Solar
EnviroFit Acre Phoenix Energy

Good Food/Agriculture

Anchor Host


Danone - Wave USFRA Quantis
Buckhorn California Almonds United Soybean Board
Morning Star Special K Rise Against Hunger
Field to Market - The Alliance for Sustainable Agriculture Ducks Unlimited Soil Health Institute
The Nature Conservancy    Soil Health Partnership

Good Homes

Anchor Host


Whirlpool Dopper Kohler
Shaw Industries Cupanion DIGDEEP
Oceans Conservancy The Recycling Partnership WBCSD
Rainforest Alliance Forest Stewardship Council (FSC) SCS Global Services

Good Logistics

Anchor Host



Good Mobility/Travel

Anchor Host

GM United AIAG
Fiat SPLT Bee+Hive
Cass Community Social Services    Spatial

Good Packaging

Anchor Host


SPC billerudkorsnas TerraCycle
The Recycling Partnership Rareform TerraCycle
Optoro Arbor Day Foundation OnePlus

Good Retail

Anchor Host


Savers Monadnock Trex
    Glasdon HarvestTime Impact Recylers
    Inspectorio ERI Direct KAB
    Sustrana Spoiler Alert  

Good Supply Chain/Materials/Technology


VBSC Braskem NSF International
Vital Metrics CDP UL2
Terrapass MRS Ecosphere
SupplyShift Trayak TSC
Porpoise iCompli Phone2Action




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