Join the leaders who are shaping the future of commerce worldwide in the Activation Hub at SB’17 Detroit! The Activation Hub is much more than a solutions exhibit; this action-centered environment is a platform for direct engagement with leading brands that are actively exploring new ways to add value to their businesses by driving positive impact in the world.

In the Activation Hub, you’ll experience a full complement of content and conversation in a never before experienced format, supported by industry leaders with a commitment to accelerating brand led leadership for a sustainable and flourishing future. Connect with them and contribute to our shared 3 year initiative to envision and create the Good Life of the future.


Who Will I Meet in the SB’17 Activation Hub?

We bring together forward-looking change-makers who share our mission to shift the world toward a flourishing future for all. Whether they come from within the global brands we serve, from NGOs and disruptive social enterprises, academia and other institutions, or ‘free radicals’ with breakthrough ideas for changing the system–we welcome them all!


What are the SB’17 Detroit Good Pavilions?

The Good Pavilions within the Activation Hub offer a unique and innovative experience, designed to create fresh connections and drive insights that are co-created live and in person. Participants will enjoy visiting multiple market sector Pavilions that will enable them to quickly grasp what’s driving “Good” environmental and social innovation in sectors and industries they find most relevant.

In each Good Pavilion, you’ll see what our community of brands and solutions providers are doing to raise the bar for their space. Hear talks from subject matter experts who will share the leading edge of sustainable innovation across the value network for that market. Meet speakers from the conference program who are building toward the next level of insight, and participate with them in live Innovation Labs that will generate new insights from the diverse crowd assembling in Detroit, and share with the community world-wide.


How Can I Participate and Engage?

Join the community in Innovation Labs, and add your voice to the critical conversations that will be featured in the Good Pavilions, building over the three days of the Activation Hub. Facilitated by some of the world’s top innovation and insight generators from BBMG, Futerra, Forum for the Future, SustainAbility and other leaders, this year’s Activation Hub Innovation Labs will be unlike anything you’ve experienced before. The Innovation Labs will start by calling on participants’ personal knowledge and experience to shine the light on the deeper values we all hold, and which may be at risk given the rules of the game currently followed in our markets. Then, they’ll tease out from fellow participants some of the barriers standing in the way of breakthrough evolution in their market.

Together, participants will surface weak signals of the future by tapping the crowd for examples of companies that are demonstrating new paths to success through disruptive innovation. Then, through collaboration, we’ll distill from examples raised, some design principles that brands can leverage to help them recognize how they might help redefine, and ultimately redesign and deliver, a Good Life for all as the 21st century unfolds.


Activation Hub Schedule

Monday, May 22
5:00pm – 7:00pm Opening Night Plenary
7:00pm – 9:00pm Opening Night Reception & Activation Hub Kick-Off, hosted by Nestlé
Tuesday, May 23
12:00pm – 7:00pm Activation Hub Open
1:30pm – 3:00pm Innovation Labs
6:00pm – 7:00pm Activation Hub Happy Hour
Wednesday, May 24
12:00pm – 7:00pm Activation Hub Open
1:30pm – 3:00pm Innovation Labs
6:00pm – 7:00pm Activation Hub Happy Hour
Thursday, May 25
12:00pm – 3:00pm Activation Hub Open
1:30pm – 2:45pm Innovation Labs


What is included in my Activation Hub Pass?

  • Access to the Activation Hub: An interactive space where companies collaborate and showcase innovative solutions to pressing issues.
  • Access to Networking Events & Receptions in the Activation Hub: Networking events designed to help you maximize your time and connect you with the right partners.
  • Access to Opening Night Welcome Reception: A kick-off networking reception to reconnect with old contacts and meet new ones.
  • Access to an Exclusive SB Mobile Event App: Use this app to connect with fellow attendees, speakers and sponsors. Plan your schedule, rate events, participate in surveys and much more!
  • Access to the SB Innovation Open in the Activation Hub: See the SB Startup Competition showcasing the next generation of sustainable brands.
  • Access to SB Digital Learning Library: More than 600 videos, slideshows & audio sessions.


Which Organizations can I visit in the Activation Hub at SB’17 Detroit?

  • AIAG
  • Almond Board of California
  • Altenex, An Edison Energy Company
  • Amazon
  • BASF
  • Bee+Hive
  • BEVI
  • BillerudKorsnäs
  • Boy Scouts of America
  • Braskem
  • Buckhorn Inc.
  • C-Fresh
  • CDP
  • Citizen
  • Cupanion
  • CVS Health
  • DigDeep
  • Dopper
  • DuPont
  • Ecosphere+
  • Element Markets
  • EPA, SmartWay
  • The Erb Institute, University of Michigan
  • Ernst & Young
  • g2 revolution
  • GM
  • GreenTrees
  • Green Standards
  • Harvest Time International
  • iCompli
  • JetBlue
  • Kohler
  • LevelTen Energy
  • Materials Research Society
  • MBDC
  • Monadnock Paper Mills, Inc.
  • MUFI
  • Natural Capital Partners
  • Nestlé
  • NSF International
  • ONEPLUS Systems
  • Plastics Industry Association
  • Procter & Gamble
  • Quantis
  • REC Solar
  • RILA
  • Rise Against Hunger
  • Savers
  • SCS Global Solutions
  • Shaw Industries
  • Sustainable Packaging Coalition
  • Terracycle
  • Terrapass
  • Thailand Sustainability Development Foundation
  • The Dow Chemical Company
  • The Recycling Partnership
  • The Sustainability Consortium
  • Trayak
  • Trex
  • UL EHS
  • United Airlines
  • United Soybean Board
  • UPS
  • U.S. Green Building Council
  • Vinyl Business and Sustainabilty Council
  • VitalMetrics
  • Whirlpool
  • WhiteWave Foods
  • Wrangler


The Activation Hub at SB’17 Detroit will feature these companies and more:

Good Chemistry

Anchor Host

Good Cities

Anchor Host


Good Energy

CitizenAltenex Edison EnergyElementsNatural Capital PartnersLevel TenREC Solar

Good Food

Anchor Host

WhiteWaveUSFRAQuantisBuckhornCalifornia AlmondsWrangler

Good Homes

Anchor Host

Whirlpool Dopper KohlerShaw IndustriesBevi

Good Logistics

Anchor Host

Good Mobility/Travel

Anchor Host

GM United AIAG

Good Packaging

Anchor Host

SPC billerudkorsnasTerraCycleThe Recycling Partnership

Good Retail

Anchor Host

SaversMonadnock Trex

Good Supply Chain /Materials/Technology

VBSC BraskemNSF InternationalVital MetricsCDPUL2TerrapassMRSEcosphereMBCDDuPontPIATSC

* New organizations joining weekly. Check back often for updates.

Engage with leading edge change makers, insightful entrepreneurs and distinguished companies who are delivering innovative business solutions. Explore how to activate sustainability-led initiatives now within your organization through demonstration and dialogue and identify partners with a shared intention who can help you drive your large scale change initiatives.




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