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ACTIVATION HUB HIGHLIGHTS

Shaping the Future of Commerce Worldwide

It’s time to create the vibrant and sustainable economy of the future by enabling productive commercial partnerships between companies and organizations who share the same commitment. The Activation Hub at SB’15 San Diego functions as a thriving marketplace for brands exploring how to transform their innovative ideas into reality. This action-centered environment holds the conversations, collaborators and tools necessary to bring good ideas – and brand success – to life.

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A Powerful Network of Change Makers

Dedicated brand leaders find trusted partners and business solutions when looking for unique and successful ways to tackle their challenges and transform their businesses for sustainability.

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Next Generation Brands & Leaders

A diverse group of start-ups with innovative and disruptive plans to embed sustainability into their business models showcase their innovations in the Activation Hub.

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Access to Conference Programming

Collaborative breakout sessions that focuses on supply chain and sustainable procurement initiatives from Sprint, Starbucks, Kimberly-Clark, LEGO, Timberland.

100+ Interactive Sessions

TIME COMPANY SESSION NAME
6:30 pm Edelman | Driving Demand & Behavior Lounge Edelman Story Lab: Storytelling Workshop
6:30 pm UL Environment Engage in a deeper dive on how BRANDS can benefit from leveraging their sustainability certifications.
6:30 pm Stop Hunger Now Stop Hunger Now: Package meals and Join Stop Hunger Now in their fight against hunger.
6:30 pm JetBlue JetBlue Sustainability Program & enter to win!
6:30 pm Bagito/Power2Sustain 100% of net proceeds to a non-profit — Making a profit and doing a lot of good at the same time.
6:30 pm Free From Plastics  Free From Plastics – One way out
6:30 pm thinkstep Circular Economy!
6:45 pm Good360 Re-imagine the way you play with Mattel and Good360!
6:45 pm CoClear How a unique tool can demonstrate a sportswear manufacturer’s impact.
7:00 pm WeSpire | Workplace of the Future Lounge Mocktails & Musings
“How do you achieve 100% employee engagement in sustainability, now?”
7:00 pm Dix & Eaton Greenwashing vs. Greenblushing – can you find sustainability communications sweet spot?
7:00 pm LiveGoode Data-Backed Stories: Using Giving Data in Your Brand’s Social Marketing to Build Trust
7:00 pm BARD Lead the Change – overview of Bard MBA in Sustainability business school
7:00 pm DIGDEEP 10 Minute Water Gap Analysis – How Can Your Business Use Water to Create Engaged Customers?
7:00 pm 5T Sports Fields of Green: How do we leverage the passion we have for sports to drive consumer behaviour change?
7:30 pm THRIVE FARMERS Farmer-direct Platform discussion with Ken Lander, THRIVE Farmers Co-Founder, Coffee Farmer and Chief Sustainability Officer
TIME COMPANY SESSION NAME
12:30 pm PwC | Macro Trends & Drivers Lounge  Shifting the Dialogue of News: A Fireside Chat
12:30 pm Target Lounge SB Innnovation Open Semi-finals
12:30 pm 3M | SB Lounge “Improving Lives: Defining What Counts”
Session Moderator: Cassandra Garber, Sustainability Platform Manager, 3M
12:30 pm thinkstep Measuring Impact
12:30 pm Tennaxia How can your Data Management and Reporting Solution drive business and sustainability performance?
12:30 pm Earth Institute, Columbia University Creating a new kind of sustainability manager
12:30 pm UL Information & Insights UL Information & Insights: See how RETAILERS are using the i&i PurView platform to better manage supply chains.
12:30 pm Bagito/Power2Sustain Products that help facilitate individual and corporate sustainability
12:30 pm iCompli Learn how to assess your CSR risks before the market does!
12:30 pm Stop Hunger Now Stop Hunger Now: Package meals and Join Stop Hunger Now in their fight against hunger
12:45 pm LiveGoode Data-Backed Stories: Using Giving Data in Your Brand’s Social Marketing to Build Trust
12:45 pm Control Union Experiences with sustainable agricultural farming – GHG and cool farm tool
1:00 pm WeSpire | Workplace of the Future Lounge Mocktails & Musings
“How do you achieve 100% employee engagement in sustainability, now?”
1:00 pm Free From Plastics  Free From Plastics – One way out
1:00 pm  JetBlue  Quantifying the Value of Shoreline Conservation
1:00 pm BARD Sustainability Consulting – overview of NYCLab consulting program
1:00 pm Sealed Air It Really Did Start With Bubble Wrap: How Sealed Air’s Sustainability Story Started and Continues with Innovation
1:00 pm THRIVE FARMERS Farmer-direct Platform discussion with Ken Lander, THRIVE Farmers Co-Founder, Coffee Farmer and Chief Sustainability Officer
1:00 pm Citizen How We All Can ‘Stand For Trees:’ Ending Deforestation by Aligning Media, Message and Messengers with Policies, Promotions, and Partnerships
1:00 pm Volta Tell Your Story on a Medium that Charges the World
1:15 pm Kind Traveler Reinventing Travel: HOW your business can easily empower travelers to become a force for good – NOW
3:30 pm SB Lounge Second Generation — How can we pass along values around sustainability to our kids? – Featuring Jeff & Meika Hollender, Betsy Rosenberg & Jenna Zimmerman
6:00 pm SolarCity Energy beyond the utility – transitioning to a distributed energy economy
6:00 pm Tennaxia Special Dialogue with SASB & Tennaxia:
How can smarter metrics through better tools help us achieve a sustainable and prosperous future?
6:15 pm IUCN/SOS What if your business could save wildlife? How would you do it? Who would you call?
6:15 pm UL Environment Get an exclusive deep-dive into UL’s newest research into recommended best practices in assessing the product health risks associated with chemical content.
6:30 pm Y&R/Added Value | SB Lounge “Is Your Brand Selfish?”: Added Value and INSPIRE host a conversation around brand narcissism and the keys to true purpose branding and what it means for your brand.
6:30 pm thinkstep Circular Economy!
6:30 pm JetBlue Fostering Innovation through Business Mentorship
6:30 pm Stop Hunger Now Stop Hunger Now: Package meals and Join Stop Hunger Now in their fight against hunger.
6:30 pm Bandwagon Advanced Urban Mobility with Bandwagon
6:30 pm CoClear Making life cycle analysis user friendly – how a unique tool helped Ben & Jerry’s environmental product analysis
6:30 pm Dix & Eaton B2B sustainability communications and reporting – what’s different?
6:30 pm The Recycling Partnership How well are you creating value for your brand through your sustainability efforts – right now?
6:30 pm Stand for Trees Taking Climate Change Communications By Storm – How Prince Ea’s viral video broke the internet on Earth Day
6:30 pm Free From Plastics  Free From Plastics – One way out
6:30 pm Bagito/Power2Sustain Products that promote and support sustainable practices, within a sustainable business model and donating profits to a sustainable cause.
6:45 pm WeSpire | Workplace of the Future Lounge Mocktails & Musings
“How do you achieve 100% employee engagement in sustainability, now?”
6:45 pm LiveGoode Meet Your Millennials Where They Are–On Their Phones: Why Mobile is the Next Volunteer Tracking and Employee Engagement Frontier
6:45 pm EcoVadis Are you ready to include your supply chain in sustainability goals and reporting? How can you understand sustainability performance of suppliers across 100’s of sectors and countries?
6:45 pm Volta Tell Your Story on a Medium that Charges the World
6:45 pm Control Union Field to Fork – overview of Unilever’s Sustainable Agricultural Program
7:00 pm Edelman | Driving Demand & Behavior Lounge The Story Lab
7:10 pm HealRWorld Discuss New Study by HealRWorld and Dun& Bradstreet: The Correlation Between Sustainable SMEs and Lower Credit Risk
7:00 pm DIGDEEP 10 Minute Water Gap Analysis – How Can Your Business Use Water to Create Engaged Customers?
7:15 pm Control Union Sustainable Palm oil – the big push down the supply chain.
TIME COMPANY SESSION NAME
12:30 pm  BASF Lounge EcoSafe EDU™ Zero Waste Program
12:30 pm UL Information & Insights See how SUPPLIERS are using the i&I PurView platform to develop superior materials and products. Hosted by Cristian Barcan, Vice President, Business Development
12:30 pm THRIVE FARMERS Farmer-direct Platform discussion with Ken Lander, THRIVE Farmers Co-Founder, Coffee Farmer and Chief Sustainability Officer
12:30 pm BARD Podcasting Sustainability – Sustainable Business Fridays and The Roundary
12:30 pm Bagito/Power2Sustain 100% of net proceeds to a non-profit — Making a profit and doing a lot of good at the same time.
12:30 pm thinkstep Business Value of Sustainability
12:30 pm SB Lounge Author book signings: Jenna Wirtenberg, Author of Building a Culture for Sustainability and Bob Willard, Author of The Sustainability Advantage
12:30 pm Tennaxia How can your Data Management and Reporting Solution drive business and sustainability performance?
12:30 pm PwC | Macro Trends & Drivers Hub Megatrends and 3rd Generation Sustainability Goals: An interactive conversation with PwC and Andrew Winston
12:30 pm Stop Hunger Now Stop Hunger Now: Package meals and Join Stop Hunger Now in their fight against hunger.
12:30 pm CoClear How life cycle analysis helps to target the responsible consumer
12:45 pm LiveGoode Meet Your Millennials Where They Are–On Their Phones: Why Mobile is the Next Volunteer Tracking and Employee Engagement Frontier
12:45 pm Control Union Agricultural Labor Practices – How tobacco is addressing challenges its supply chain
1:00 pm ALGIX Quintessential green. How can algae change the future of sustainable business practices?
1:00 pm iCompli Ready for Cap & Trade?
1:00 pm iCompli iCompli Sustainability: 10 Minute Gap Analysis.
1:00 pm Free From Plastics  Free From Plastics – One way out
1:00 pm Dix & Eaton Greenwashing vs. Greenblushing – can you find sustainability communications sweet spot?
1:00 pm EcoVadis How can you cover 80% of your material CSR risk in your supply chain?
1:00 pm The Recycling Partnership How well are you creating value for your brand through your sustainability efforts – right now?
1:00 pm Bagito/Power2Sustain Change in behaviors – How do we all transition to a more sustainable culture?
1:00 pm JetBlue Business engagement in large-scale offsetting
1:00 pm DIGDEEP What happens when consumers start to care about water? Overview of DIGDEEP’s work on the 4Liters Challenge.
1:00 pm SolarCity Energy beyond the utility – transitioning to a distributed energy economy
1:00 pm Sealed Air How We Re-imagine Sustainability: The Sealed Air Brand Story and launch of their 2020 Sustainabilty Goals
1:00 pm WeSpire Mocktails & Musings
“How do you achieve 100% employee engagement in sustainability, now?”
1:00 pm Citizen 8 Ways to Build A ‘Citizen Brand’
1:00 pm Volta Tell Your Story on a Medium that Charges the World
1:00 pm Bandwagon Advanced Urban Mobility with Bandwagon
1:00 pm Good360 Good360 & Sears Holding: Life. Well Spent
1:15 pm Looptworks From waste to beauty: How Looptworks helped Southwest Airlines transform 40 acres of used leather seats into beautiful products and 300 billion press impressions.
1:15 pm Kind Traveler Reinventing Travel: HOW your business can easily empower travelers to become a force for good – NOW
1:30 pm 5T Sports Creating Triple Bottom Line Impact with Major Sports Events: How do we make hosting an Olympics or a World Cup worth it?
1:30 pm HealRWorld Launching Sustainable Business Community Will Create Platform for Knowledge Share & Advanced Analytics
1:30 pm MIST Enterprises How do we conserve water in traditional packaging manufacturing?
1:30 pm IUCN/SOS Business and biodiversity – Creating transformational change
1:30 pm iCompli Are Sustainable Events Part of Your Brand Strategy? They should be!
6:00 pm SB Lounge AHA! – Let’s Build a New Language of Corporate Responsibility
6:00 pm Tennaxia Special Dialogue with SASB & Tennaxia:
How can smarter metrics through better tools help us achieve a sustainable and prosperous future?
6:15 pm UL Environment Talk with UL experts about key steps to take to build a sustainability strategy that connects your brand values to your customers’ needs.
6:15 pm SolarCity Energy beyond the utility – transitioning to a distributed energy economy
6:15 pm MGM Resorts Employee Engagement – Lessons Learned from 1 Million Green Actions
6:30 pm WeSpire Mocktails & Musings
“How do you achieve 100% employee engagement in sustainability, now?”
6:30 pm thinkstep Product Innovation
6:30 pm SF Goodwill Shared Values – partnering with nonprofit social enterprises to increase impact and community impact
6:30 pm Stop Hunger Now Stop Hunger Now: Package meals and Join Stop Hunger Now in their fight against hunger.
6:30 pm Free From Plastics  Free From Plastics – One way out
6:30 pm IUCN/SOS World Conservation Congress – The Road to Hawai’i 2016
6:45 pm Volta Tell Your Story on a Medium that Charges the World
6:45 pm LiveGoode Shared Measurement: How Non-Profits Can Be Your CSR Partners
6:45 pm Control Union Agricultural supply chain mapping – Do you know what’s happening in your supplier’s farm base?
7:00 pm Edelman |Driving Demand & Behavior Lounge The Story Lab
7:00 pm DIGDEEP 10 Minute Water Gap Analysis – How Can Your Business Use Water to Create Engaged Customers?
TIME COMPANY SESSION NAME
12:30 pm UL Information & Insights See how CONSUMER demand and behavior is shifting with a behind-the-scenes look at GoodGuide.
12:30 pm Bagito/Power2Sustain Sustainable solutions to the single-use dilemma.
12:30 pm Stand for Trees Taking Climate Change Communications By Storm – How Prince Ea’s viral video broke the internet on Earth Day
12:30 pm Tennaxia How can your Data Management and Reporting Solution drive business and sustainability performance?
12:30 pm Edelman | Driving Demand & Behavior Lounge The Story Lab
12:30 pm Stop Hunger Now Stop Hunger Now: Package meals and Join Stop Hunger Now in their fight against hunger.
12:45 pm LiveGoode Data-Backed Stories: Using Giving Data in Your Brand’s Social Marketing to Build Trust
12:45 pm Control Union Recycled Content – where textiles and others have sourcing options
1:00 pm Power2Sustain/Bagito Single-use items has served us well – Now it’s time to switch to reusable solutions
1:00 pm Free From Plastics  Free From Plastics – One way out
1:00 pm DIGDEEP 10 Minute Water Gap Analysis – How Can Your Business Use Water to Create Engaged Customers?
1:00 pm WeSpire Mocktails & Musings
“How do you achieve 100% employee engagement in sustainability, now?”
1:00 pm IUCN/SOS What if your business could save wildlife? How would you do it? Who would you call?
1:00 pm Volta Tell Your Story on a Medium that Charges the World
1:00pm  EcoVadis Do Better, Together: Learn how industries collaborate on supply chain sustainability.
1:00pm iCompli iCompli Sustainability: 10 Minute Gap Analysis.
1:15 pm Looptworks From waste to beauty: How Looptworks helped Southwest Airlines transform 40 acres of used leather seats into beautiful products and 300 billion press impressions.
1:15 pm Kind Traveler Reinventing Travel: HOW your business can easily empower travelers to become a force for good – NOW

 

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‘How Lounges’ Centered around Topmost Initiatives

Designated ‘How Lounges’ scattered throughout the Activation Hub invite topic-focused conversation and support the co-creation of new solutions. Find areas devoted to operational management tools, nature-based product and packaging solutions, LCA tools, waste-to-resource solutions and more.

How do we build smarter homes and cities?

How do we better manage supply chains?

How do we develop superior materials and products?

How do we turn the vision of a circular economy into reality?

How do we partner with NGOs to deliver brand-aligned positive change?

How do we measure, analyze and report sustainability impacts?

How do we drive shifts in customer demand and behavior?

Hosted by:

Dubbed the Story Lab, Edelman will guide brands and attendees in “hacking” their sustainability experiences to create meaningful and compelling narratives. Communication challenges will be crowd-sourced and used to examine how brands successfully frame communication strategy to more effectively reach customers and drive important shifts in consumer spending and behavior.

How do businesses, governments and nonprofits prioritize the global megatrends shaping our world?

Hosted by:

Major inescapable, global trends are shaping our world and presenting critical opportunities for companies to redefine their Purpose. This hub will help businesses understand these trends, discover how they can use them to guide their business and sustainability journey, as well as share meaningful strategies for what’s working in the marketplace.

How do you create a modern workforce that is purpose-driven and engaged?

Hosted by:

Gallup reports that engaged employees give approximately 57% more effort and are 87% less likely to resign. Organizations with above-average levels of employee engagement reap 147% higher earnings per share. This hub will help business stakeholders understand what is causing employee disengagement and how to create a culture of purpose through sustainability programs to further empower employees in the relationship with their managers, customers and communities, and help them emotionally commit to their work.

BASF Lounge

Hosted by:

At BASF, we create chemistry for a more sustainable future. Join us in the Activation Hub for a cup of coffee & learn more about BASF’s commitment to be an innovation partner and a resource for sustainable solutions. See examples of how we’re working to move the needle in a variety of industries & chat with our team about ways we can collaborate for future innovations. From construction & urban development to sports to compostable coffee pods, we are proud to be making products and processes that offer solutions to some of the world’s biggest challenges. We look forward to meeting you there!

Target Lounge

Hosted by:

The journey to professional and personal wellness starts with one small step. Take a break from the hustle and bustle of SB’15 to be well at the Target lounge. Enjoy our refreshing Suja juice bar, fuel up on healthy snacks and connect with others in an authentic, unplugged environment.

The Target Lounge will also host the SB Innovation Open Semi-Finalists throughout the week, the competition that catalyzes the progress and impact of the next generation of better brands by featuring the startups who, given the right support and exposure, can contribute to a flourishing future economically, socially and environmentally. Watch the semi-finalists pitch their ideas to our esteemed panel of judges on Tuesday at 12:30pm. Four finalists will be chosen to present on the main stage on Wednesday.

Sustainable Brands Lounge


3M will host a discussion on “Improving Lives and Defining What Counts”, Tuesday 12:45pm.


Y&R & Added Value will host “Is Your Brand Selfish?” a conversation around brand narcissism and the keys to true purpose branding and what it means for your brand, Tuesday at 6:30pm.


AHA! will host a hands-on, interactive event that will change the way you think and communicate. Let’s build a new language of corporate responsibility, Wednesday 6:15pm.


 

Participating Organizations in the Activation Hub at SB’15 San Diego:

Free From Plastics

MeterHero

MBDC

Good360

Canon

thinkstep

Looptworks

jetBlue

UL Information & Insights

MSLGROUP

Livegoode

Waste Management

Power2Sustain/Bagito

The Nature Conservancy

Sustainable Green Printing

WOO

Tennaxia

Earth Institute Columbia University

iCompli

CoClear

EDF

Control Union

Dick & Eaton

AT&T

Project Aware

Sealed Air Corporation

MIST Enterprises

Citizen

The Recycling Partnership

Ecor

5T Sports

iDashboards

Solegear

DIGDEEP

Stand For Trees

Stop Hunger Now

GreenBox

MGM Resorts International

Algix

THRIVE Farmers Coffee

Knotty Pine

Ecovadis

Sicasoft

Solar City

BARD MBA

Sprint

IIL

The Sustainability Consortium

Kind Traveller

Bandwagon

IUCN

Cyclepoint!

Volta

HealRWorld

CRDC AGUA

Braskem

Impact Eco Global

Bottles & Wood

Canadian Boreal Forest Agreement

Source Intelligence

OneStory

DESSO

Boy Scouts of America

Pure Fix Cycles

OneStory

FloWater

Innova UEV

Janssen

DotGreen

Engage with leading edge change makers, insightful entrepreneurs and distinguished companies who are delivering innovative business solutions. Explore how to activate sustainability-led initiatives now within your organization through demonstration and dialogue and identify partners with a shared intention who can help you drive your large scale change initiatives.