Reinvent Yourself in Response to Changing NormsDive deep into the brand innovation trenches at SB '15 San Diego and find detail-rich case studies, practical know-how and specific implementation tips to accelerate your business success.
AT&T, Unilever, Stella Artois, McDonald's, New Balance, Bolthouse Farms, Chobani, The National Hockey League, WhiteWave Foods and others will go behind the scenes on new consumer-facing communication campaigns that are shaping the landscape of sustainability messaging.
Chip Bergh, President and CEO of Levi Strauss & Co, will sit down for a live main-stage interview with Guardian Sustainable Business Editor-at-Large Marc Gunther, covering a range of critical topics including executive leadership for sustainability, setting an ambitious sustainability strategy and effective stakeholder engagement.
Ford's Chief Futurist Sheryl Connelly will unpack the value her job delivers to the rest of the company, diving specifically into recent insights her team has reached about the ways Millennials and Gen Z are reshaping the relationship between brand authenticity and trust.
PepsiCo, The Nature Conservancy, Ford, Novelis, Sprint, Net Impact and Goodwill will explain new noteworthy partnerships that help increase recycling rates, advance take-back programs and advance overall circular economy thought leadership.
Rani Hong, UN Special Advisor on Sustainability & CEO of Tronie Foundation, will join us for the U.S. launch of The Freedom Seal, a new tool identifying brands that are actively taking steps to prevent forced labor and human trafficking.
Target, Walmart, CVS Health, BASF and Panera Bread, among others, will share details and updates around their latest efforts to pivot their business models and shift product portfolios in alignment with their sustainability strategies.
MGM Resorts International, Intel and PwC will highlight three different types of significant recent milestones in employee engagement.
Whirlpool will reveal its latest work on positive-impact homes and announce a new partnership with Kohler Co, leading to a joint ability to create energy and water resources driving toward a self-sustaining status of existing buildings.
Sustainability guru Bob Willard will share the latest version of The Future-Fit Business Benchmark, a breakthrough new goal-setting tool outlining 28 science-based social and environmental goals that apply to all companies, regardless of industry or size.
Sustainly will share the results of a new study exploring online communication strategies of the 15 biggest and fast-moving consumer goods multinationals, as well as the insightful findings of the 5th Annual Social Media Sustainability Index.
Leveraging in-depth interviews with marketing and sustainability leaders, as well as case studies of top-ranking brands, Given London and Procter & Gamble will present a step-by-step methodology on how to bridge the gaps between marketing and sustainability teams.
Edelman will lead a discussion with Method, Kashi, Theo Chocolate and Wype, sharing emblematic cases of 'activist brand positioning' in order to tease out what works best in converting mainstream consumers into activists.
The ISEAL Alliance will launch a new tool that brings clarity to the confusing landscape of sustainability messages, claims and labels, and is especially helpful for decision-making within sustainable purchasing or procurement programs.
WWF, CDP and Ecolab will discuss the landscape of new tools that help track, value and report water use in smarter ways, along with case studies of successful applications.
Social media celebrity Prince Ea will discuss the importance of 'translating' complex concepts and establishing an authentic connection with any audience. His “Dear Future Generations: Sorry” video just broke the record for most viral environmental campaign to date with more than 20 million views in its first 24 hours and over 50 million views in the first week.
Paradise Point Resort & Spa San Diego's island resort will bring endless opportunity for networking, inspiration and learning. It's a place to revitalize and rejuvenate the passion for a sustainable future.
"The speakers, topics and attendees were far and away the best of all I experienced all year. Thank you for making this possible and for your masterful convening talents."
Pamela Alabaster - Estee Lauder
"It is easy to get energized and give your best when you have such an exploratory, networking oriented, and collaborative platform like SB."
Cristian Barcan - BASF
"I love it when I bring colleagues to Sustainable Brands for the first time. They are forever changed. The content, networking and overall energy of the venue continues to bring thought leaders together for a perfect blend of good business and fun"
Marci VerBrugge-Rhind - Sprint
"It was my first time and it was great to be part of such an inspiring, motivated and determined community."
Natasha Davidson - Philips
SB'15 San Diego LivestreamThanks to CVS Health, those that cannot attend in person can watch plenary sessions live, and on demand, June 1st - 4th. The impressive line-up of speakers includes Levi's, Ford, 3M, P&G and more.