Chief of Participant Relations and Communications
Sue spent most of her career running Brands in major Consumer Goods companies. She started with Procter and Gamble in the UK and then moved to Unilever, where she worked in the UK, France, South Africa and the Netherlands.
Her latest roles were as Global Brand Vice President Lipton tea and prior to that, Global Brand Vice President Surf and Skip detergents and Laundry Innovation. In all roles Sue led sustainable development and social purpose as a core part of the brand development with a key focus on product, supply chain and idea development.
Prior to these roles, Sue was Global Vice President of the Unilever Marketing Academy building capabilities across the global marketing community. In this role, Sue joined the World Bank-led private-public partnership on Hand Washing. She developed and delivered a ‘live-action’ training program around the world to build behavior change campaign development capabilities in local private and public sector teams. Through this initiative, hand washing behavior is increasing and the incidence of diarrhoea (one of the major causes of preventable deaths) is significantly decreasing.
In 2014 Sue made a move to work in the public sector to run marketing for Save the Children UK. In this role, Sue delivered several successful campaigns and contributed to a doubling of impact and income. Latterly, Sue spent time in Adult Social care addressing the elderly care crisis in the UK significantly increasing media coverage for the issue and developing new products and solutions to help care with dignity for older people in the UK.
Sue was born in Pakistan and raised Hong Kong. As a teenager, she worked for UNHCR in Vietnamese refugee camps caring for children and preparing transit to the US. Sue says it feels like deja-vu to be at the UN again after 35 years and, most sadly, to be seeing history repeat itself: vast numbers of refugees crossing the waters to escape conflict.
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