Eric Whan Eric leads GlobeScan’s sustainability practice while directing multiple client engagements spanning all sectors. In partnership with the National Geographic Society, Eric directs the Greendex – the largest global study tracking sustainable consumption trends. He also runs The GlobeScan/SustainAbility Surveys, the definitive survey of sustainable development experts worldwide. Alongside his work with many Fortune 500 companies globally, Eric is co-author of the Aspirationals consumer segmentation model. He joined GlobeScan in 1999 and is a frequent speaker at international conferences.
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