Why ‘SASB’? JetBlue recently revamped its environmental and responsibility report, nixing the traditional report and moving it online via a dedicated microsite and a white paper according to Sustainability Accounting Standards Board (SASB) guidelines. During this lunch session, Sophia Mendelsohn, JetBlue’s head of sustainability, will discuss JetBlue’s reporting and communicating to customers, crewmembers and investors.
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