Redefining the Good Life: Global Initiative Launching at SB’17 Detroit

KoAnn Vikoren SkrzyniarzConsumers around the world are becoming more demanding of the brands they buy, looking for new products, services and business models that surprise and delight while also contributing to a healthy environment and society. In 2017, Sustainable Brands® is launching a 3-year initiative to explore our global societal aspirations and frame a conversation about how we can rethink what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet.

We will launch this initiative in Detroit, Michigan, the iconic center of the American Industrial Age. In Detroit, an important chapter in our global history was born, flourished, died, and is now being reinvented. The city will serve as the starting point of our community’s conversation around Redefining the Good Life; from there, the conversation will travel around the world to cities on 6 continents as we imagine the products, services, businesses and infrastructure that will deliver a sustainably flourishing future for all.

Redefining, Redesigning and Delivering The Good Life

Driven to create a better world, the SB community is collectively called upon to redefineredesign and deliver a new future, starting with individual and societal aspirations that point us all toward real happiness. Together we will illustrate how the brand leaders of the future can respond through learning, co-creation and innovation that brings the whole system into conversation to imagine what Good Homes and Good Cities, Good Food and Fashion, Good Entertainment, Good Logistics and Good Packaging, and much more will look like as the century unfolds to meet the 2030 Global Goals.

Tangible, Purpose-Driven Results

Our community of brand innovators has been trying and testing new frameworks, methods, tools and partnerships to ensure purpose-driven brands outperform traditional brands in delivering tangible business results. I invite you to experience and participate in this effort to identify how global brands and disruptive innovators are redefining ‘good’ from an internal perspective as well as in the delivery of their customer-facing products and services.

This year, be a part of the community that brings the entire system into conversation to mobilize your brand to action and find your path to 21st century success. Now a global community of more 1 million business leaders operating around the world, Sustainable Brands is home to courageous optimists who are reshaping the future of commerce worldwide. Connect with them in person this May at SB’17 Detroit and help us drive forward a global effort to Redefine the Good Life and contribute to a flourishing future for all.


KoAnn Vikoren Skrzyniarz
Sustainable Brands Worldwide


PS: With a limited number of sponsorships available and a variety of SB’17 Detroit partner hotels from which to choose, you’ll want to grab your Sponsorship Package now and register yourself and your team today in order to secure the best accommodations!


January 24, 2017

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