John Gerzema

John Gerzema is a pioneer in the use of data to identify social change and help leaders and organizations anticipate and adapt to new trends and demands. An author, strategist, speaker and consultant, his books are on the bestseller and critics ‘best of’ lists of The New York Times, Wall Street Journal, Washington Post, Bloomberg and FAST COMPANY and his writing and opinions have appeared in NYT, FT, The Economist, NPR, Forbes, Quartz, McKinsey, HBR, WIRED among others.  An expert in leadership and management of social change, John was named among the “Top Management Articles of the Decade” by Strategy & Business and his TED talks are widely viewed. As a Distinguished Fellow with The Athena Center for Leadership Studies at Barnard, he is also a passionate advocate for Women and Girls and serves as board advisor to The U.N Foundation’s Girl Up Campaign, University of The People, The Weizmann Institute for Science and on the board of The National Kidney Foundation. John has served as Global Chief Insights Officer at Young & Rubicam and CEO of WPP’s BAV Consulting, John is among “The Top 100 Thought Leaders in Trustworthy Business” and “Must-Follow Marketing Minds on Twitter” by Forbes Magazine. A noted researcher, John presented his findings on gender inequality in media and the workplace at The World Economic Forum in 2017 and designed an analytic model with The Wharton School for US News & World Report “Best Countries” rankings. John is in The Medill Hall of Achievement at Northwestern’s Medill School of Journalism. His latest book, The Athena Doctrine, with Pulitzer-Prize winner Michael D’Antonio explores the rise of feminine values in leadership, policy and innovation. Tom Peters says, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.”