Geof Rochester

The Nature Conservancy

Managing Director



Geof Rochester is currently, Managing Director, in essence acting as Chief Visibility Officer and spokesperson for The Nature Conservancy. The Conservancy’s mission is to conserve the lands and waters on which all life depends. Prior to this new role he had functioned as TNC’s Chief Marketing Officer since 2010. As CMO he was responsible for steering the organization’s marketing, membership and brand strategies. Since coming to TNC Geof has pushed the organization to broaden support for the environment by going after mega brand partners and unusual collaborations. Some of these have included Macys, Subway, Harley Davidson, Univision, Globo. TNC has been recognized for its Marketing prowess winning several awards over the years, including – DMA nonprofit of the year 2012, Shorty Award Best of Social Media in the Charity Category, 2013 (finalist) and also Harris Poll Equitrend Environmental Non-Profit Brand of the Year (2013).

Before coming to The Nature Conservancy, Geof served as the EVP for Marketing at World Wrestling Entertainment. Prior to that, he served as SVP for Marketing at Showtime Networks. He held senior marketing positions at Comcast Communications, Radisson Hotels International and Proctor and Gamble. A graduate of Georgetown University, Geof received his M.B.A. from the Wharton School of the University of Pennsylvania. He was born in Barbados, but has lived most of his life in the United States. He also serves on the following boards: Georgetown University Alumni Senate, the board of ecoAmerica (a climate change think tank), and on the Alumni Board of Wharton’s Initiative for Global Environmental Leadership.

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