The Role of Brands in Inspiring and Uniting Stakeholders in the Midst of Social Tension, Political Division and Deregulation

Macro Trends and Drivers

This open discussion aims to tackle sensitive but critically important questions around the role of brands in the context of current political and social landscapes. Specifically, discussion participants will address ways in which brands can make productive use of the messy times we are currently living in – for purposes of defending human rights and Good Life principles, inspiring and uniting consumers, or responding to activism. Join with an open mind and bring questions that your own organization may be facing in these trying times.