This workshop will equip attendees with knowledge and tools that can be used to integrate sustainability and purpose into the growth strategy of a brand. While designed to serve brand strategy, marketing and communications professionals above all, it would also be helpful to sustainability professionals struggling to engage their marketing colleagues – or anyone looking to learn how to leverage sustainability and purpose as integral components of the growth agenda of a brand. Attendees will discover powerful practical ways to select the right social or environmental purpose for a brand and activate it as part of a marketing strategy. Expect to walk away from this workshop with conceptual frameworks, specific how-to lessons, and inspiring examples to help guide your own efforts around turning purpose into a competitive advantage.
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