In the closing session of SB’17 Detroit, this year’s Activation Hub Innovation Lab facilitators will provide a synthesized walk through of some outcomes of the week’s efforts to mine the wisdom of the SB crowd. They’ll share what they’ve uncovered in the way of gaps identified between our individual values and the things we hold sacred and aspire to, and the Sacred Cows we are asked to operate from in our work each day. They’ll share some of the weak signals brought to the surface as reflected in the success of early disruptive innovators who are closing the gap between what is current accepted as unchallengable by our markets and what we want from brands as humans, and they’ll point the way to some promising design principles that all brands can think about as they redesign themselves for the Good Life of the future.
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