New Metrics
This session will summarize the most significant recent research projects studying the financial value of purposeful leadership, employee engagement and consumer trust for sustainability. These brand attributes will be examined from a variety of angles, including their effect on company revenue, stock performance, brand reputation, product-level profitability, employee and consumer satisfaction, reduced risk exposure, and more.
Susan Hunt Stevens
Dimitar Vlahov
Emily Chan
Esther Kyte
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