Tools for Creating Positive Brands: How to Leverage Purpose and Sustainability to Boost Brand Performance

This workshop will explore the power of the Positive Brands® approach whereby executives can find a brand strategy that is not only in line with a brand’s mission, history and values, but also inspires effortless integration of new ways to deliver social and environmental value. Attendees will learn why traditional sustainability strategies are increasingly proving to be a dead end, and how to lay the foundations for a firm yet flexible Positive Brand strategy that enables a flourishing future.