This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, engagement choices and ethical dilemmas in search for sophisticated understanding of both visible and invisible adoption barriers.

Learning outcomes:

• Gain a nuanced understanding of people’s relationships with Generative AI and other recently-spawned technologies
• Learn the kinds of tailored communication and engagement that can alleviate consumer concerns or unease
• Understand how to work with evidence-based consumer psychology when applying or customizing Generative Ai and other new technologies