As many have said, the climate crisis has a communications issue. While doubt and denial were a major issue for decades, data now shows the majority of the population believes that climate change is real, caused by humans, and is impacting their daily lives and. And yet, we face a major intention-to-action gap, which can be significantly influenced by social norms. There is a need and opportunity for advertising to play a more active role, as we are seeing with increasing action from the entertainment industry. Join this campfire conversation to brainstorm ways that advertising can play its needed role.