Watch Jordan Howard as she unveils the first cut of her debut documentary exploring how cities' social issues intersect with environmental and human health. From her own experience of recent illness and disability in South Central Los Angeles post-COVID-19, Jordan showcases stories of people suffering autoimmune and chronic illnesses in parallel with the impacts of commerce and leadership decisions on climate adaptation. Learn how interconnected these issues are, her desire to restore justice through design, and why Jordan believes in fostering sustainable solutions that prioritize people and the planet through imaginative leadership.

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are exciting opportunities for new collaborations between brands, climate NGOs, catalytic platforms, scientists and others to thoughtfully design and execute solutions on multiple levels. This session will explain how Ad Net Zero – the ad industry’s collective movement to decarbonize the production, distribution, and publication of advertising – is working as a collective to implement its 5-point action plan at scale.

Learning Outcomes:

• Brands have a big opportunity to accelerate climate action by both paying attention to their emissions from advertising and creatively using their influence to inspire consumer behavior change
• This journey is best grounded in CSO-CMO collaboration, ensuring that marketing’s efforts to decarbonize are tied to robust standards and the latest climate science
• The entire marketing value chain can benefit from this types of collaboration by aligning with global emissions reduction standards and using advertising's superpowers for good

As more folks show interest in regenerative agriculture, brands and retailers are asking big questions: Do consumers really care about it? Will they pay more for it? And is this just a passing trend or something bigger? Kristine Root, CMO of Regenified, will walk you through key findings from Regenified's 2024 Consumer Study. This study gives real, down-to-earth data on consumer awareness, interest, and what gets them to buy regenerative products. It offers key insights into what's driving consumer choices around regenerative agriculture and how and where businesses can meet the growing demand.

Many consumers say they would support sustainability-driven brands and prioritize purchasing products that are good for people and the planet, but their actions often fall short of their intentions. As leaders, how can we re-orient our brands so that they draw in such consumers more effectively? By resisting the urge to focus on mission and instead focusing on how our product fits into consumers’ lifestyles.

Join Guayaki’s CEO as he guides us through a crash course on repositioning a brand to meet lifestyle appeals by rising to the cultural moment, while also authentically delivering strong positive climate and community impact throughout the value chain.

Learning outcomes: How to reframe your brand as a lifestyle choice while remaining true to your mission and values How to better leverage consumer affinity and amplify brand love in a win-win direction How to lean smartly into current cultural conversations in order to keep your brand in the zeitgeist

Rice is a staple in the daily diets of more than 3.5 billion people around the world, but traditional methods for producing rice consume approximately 40% of the world's irrigation water. Learn how Mars, producer of Ben's OriginalTM--the world's most popular rice brand--is prioritizing this massive opportunity for transformational change and achieving ambitious targets in water use reduction, while simultaneously improving rice crop yields. From breakthrough partnerships and farmer-focused solutions, to prioritizing purpose-led agriculture practices, we'll explore how Mars is preserving precious water resources and ensuring a sustainable future for this globally-critical crop.

In 2023, Walmart and PepsiCo launched an innovative, multi-year collaboration and investment to support farmers in their transition to regenerative agriculture practices, with a goal to improve soil health and water quality and reduce greenhouse gas emissions on more than 2 million acres of North American farmland. One year into establishing and scaling an array of financial, agronomic, and social programs, leaders from both the companies will share progress on key goals, what comes next based on what they have learned so far, and how the model can be replicated across other supply chains - a clear call to action for other innovative brands to join the effort to make quality, affordable and more sustainably sourced products the every day choice for consumers while elevating farmer livelihoods and protecting ecosystem health.

This session will highlight AT&T’s unique leadership in equipping communities and businesses across the United States with actionable climate risk data, and thought leadership on using that data to develop smart adaptation plans. AT&T has co-led a breakthrough partnership with Argonne National Laboratory and FEMA to set up the Climate Risk and Resilience Portal (ClimRR), a user-friendly data portal using the latest and most sophisticated science to simulate future climate conditions with unprecedented clarity and granularity.

Learning objectives:

• Learn how the Climate Risk and Resilience Portal (ClimRR) simulates future climate conditions, and what advantages it offers compared to other climate risk data out there
• Find out how AT&T is already using this kind of data to future-proof its own operations and value chain
• Discover how the company is helping educate and empower a wide variety of organizations, cities and communities across the country to develop well-informed resilience strategies