Carlos Lahoz (Barcelona, Spain) has been working in HP for over 20 years in very different positions. With a technical background in engineering, he started in R&D where quickly became the regulations and environmental manager for Large format and 3D printing business globally. His technical background helped him move to the next role, as global sustainability marketing for all the Industrial and 3D businesses of HP. After a period in a couple of incubation initiatives (Textiles, Creator economy,…), he’s now responsible for the industrial print sustainability strategy, with the ambition of driving industrial printing into reduced emissions and a net positive impact.