Conference Tracks
SB’26 is organized around four core conference tracks reflecting today’s most critical sustainable business challenges and opportunities. Each track brings together strategy, inspiration, and real-world application to help leaders dive deeper and accelerate action.
Explore the SB’26 Conference Tracks
Breakthrough Design & Innovation
The future of business is being designed today. This track explores the cutting edge of packaging, product design, materials, AI and technology, and business model innovation—from biomimicry and regenerative systems thinking to circular design and supply chain transformation. Learn how pioneering companies are leveraging creativity, science, and emerging policy incentives to build more sustainable, resilient, and adaptive systems. These sessions illuminate how design and innovation can unlock new pathways for good growth and move us closer to a thriving, regenerative economy—while navigating an increasingly complex global regulatory landscape.
Solutions this track explores:
- How to turn sustainability goals into scalable products, packaging, and materials
- How leaders are reducing cost, risk, and complexity through smarter design and innovation
- How emerging technologies and innovation are shaping future-fit systems at scale
Shifting Mindsets & Selling Sustainability
To rise together, we must move minds as well as markets. This track examines how powerful storytelling, bold communications, and authentic brand leadership can drive cultural change and inspire action. Dive into the latest research on sustainable behavior and loyalty drivers, explore real-world case studies in purpose-led marketing, and unpack how brands are balancing transparency, credibility, and creative expression. From addressing greenwashing and greenhushing to shaping narratives that build trust, demand, and adoption, these sessions equip leaders to connect sustainability to what people value most—and turn that connection into lasting brand growth.
Solutions this track explores:
- How to connect sustainability to customer value, demand, and loyalty
- How brands are balancing credibility, transparency, and creative impact
- How behavior-change insights are translating into measurable brand growth and financial performance
Governance, Business Integration & Metrics
Sustainable growth requires accountability, alignment, and integration across every layer of the business. This track unpacks the evolving landscape of governance, internal alignment, and metrics, offering frameworks and case studies to manage risk, measure impact, and strengthen financial and environmental performance. Explore practical strategies for embedding sustainability into decision-making, cross-functional activation, and adaptation and resilience planning. These sessions show how governance can be a powerful lever for transformation, resilience, and shared value creation.
Solutions this track explores:
- How to embed sustainability into core decision-making and operations
- How governance can drive resilience, risk reduction, and financial value
- How leading brands are integrating sustainability enterprise-wide to drive performance
Market Transformation & Collaboration
Progress accelerates when we collaborate. This track highlights the power of partnership to spark innovation, scale impact, and shift entire markets toward sustainable transformation. Explore real-world examples of pre-competitive strategies, co-creation initiatives, and cross-sector alliances that are redefining value networks. From ecosystem restoration to social equity and circular economy solutions, these sessions show how brands and partners are building trust, sharing accountability, and working together to achieve win-win outcomes at scale.
Solutions this track explores:
- How brands can collaborate pre-competitively while protecting value and differentiation
- How collaboration and co-creation is unlocking market-level impact
- How partnerships are accelerating progress on complex, systems-level challenges
Help shape the SB’26 experience!
Share your session idea or nominate a speaker whose expertise can elevate the conversation and advance collective progress.
Submit here.
Explore the SB’26 Conference Tracks
Breakthrough Design & Innovation
The future of business is being designed today. This track explores the cutting edge of packaging, product design, materials, AI and technology, and business model innovation - from biomimicry and regenerative systems thinking to circular design and supply chain transformation. Learn how pioneering companies are leveraging creativity, science, and new policy incentives to build more sustainable, resilient, and adaptive systems. These sessions will illuminate how design and innovation can unlock new pathways for good growth and move us all closer to a thriving, regenerative economy while navigating global regulation and policy considerations.
Shifting Mindsets & Selling Sustainability
To rise together, we must move minds as well as markets. This track explores how powerful storytelling, bold communications, and authentic brand leadership can drive culture change and inspire action. Dive into the latest research on sustainable behavior and loyalty drivers, uncover case studies on purpose-led marketing, and examine how brands are navigating the balance between transparency, credibility, and creative expression. From addressing greenwashing and greenhushing to shaping narratives that build trust, demand, and adoption, these sessions will equip you to connect sustainability to what people value most - and turn that connection into lasting brand growth.
Governance, Business Integration & Metrics
Sustainable growth requires accountability, alignment, and integration across every layer of the business. This track unpacks the evolving landscape of governance, internal alignment, and metrics, offering frameworks and case studies to manage risk, measure impact, and drive financial and environmental performance - together. Explore strategies for embedding sustainability into decision-making, cross-functional activation, and adaptation and resilience planning. These sessions will show how governance can be a powerful lever for transformation, resilience, and shared value creation.
Market Transformation & Collaboration
Progress accelerates when we collaborate. This track celebrates the power of partnership and collaboration to spark innovation, scale impact, and shift entire markets toward sustainable transformation. Explore real-world examples of pre-competitive strategies, co-creation initiatives, and cross-sector alliances that are redefining value networks. Whether advancing ecosystem restoration, social equity, or circular economy solutions, these sessions highlight how brands and partners are building trust, sharing accountability, and rising together to achieve win-win outcomes.
Help shape the SB’26 experience!
Share your session idea or nominate a speaker whose expertise can elevate the conversation and advance collective progress.
Submit here.