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The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors

This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Procter & Gamble’s Cascade brand. Focus will be on lessons around crafting relatable narratives that both educate and entertain, communication techniques that cut through the noise to drive positive change, and the difference that authentic trustworthy partner voices can make.

Featured Speakers
Global Sustainability Comms Director
Procter & Gamble
Procter & Gamble
Head of Purpose
The Guardian US
The Guardian US
Thursday 9th May
11:35 AM - 11:50 AM

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